Competition among CSPs (Communication
service providers) is bringing in new growth prospects for OSS/BSS
software vendors. Telecom companies are increasingly seeking software
development services from IT firms or are outsourcing their
technological divisions for various service systems. OSS/BSS software is
used by telecom companies as back-end system for smooth operations and
integrated management of different sub-divisions. Driven by combined
impact of rise in consumer base, increase in amount of data required to
be managed, and expansion in customer oriented services, the OSS/BSS
market is expected to grow substantially worldwide.
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Traditionally, CSPs relied on in-house
developed software systems for managing their different operational
activities. However, with fast emergence of new generation services and
rise in customer base, the scope of operations has multiplied
manifolds. This has in turn created need for CSPs to focus on their
core services and outsource the others. Within the telecom industry,
OSS/BSS software is also referred to as B/OSS software. However, it
refers to Operations Support Systems (OSS) and Business Support Systems
(BSS) OSS software solutions include back office support systems
required for operating network and provisioning customer services, such
as inventory, designing, activation, and service assurance. The BSS
software solutions include customer interface services such as billing,
CRM (customer relationship management), order management, and others.
There is push from CSPs for integrated OSS and BSS software solutions
as it would help them to achieve higher operational efficacy.
Globally, Asia Pacific region, which
has a huge and fast rising customer base, is the key market for telecom
industry players looking for lucrative opportunities. Here, CSPs are
competing aggressively to acquire large consumer base as revenues from
services are crunching and large scale deployment is the key to success.
As a result, there is a continuous need for hardware upgrades which
can meet the requirements posed by rising consumer base and demands.
Another significant factor pushing the market demand up for OSS/BSS
software is the shift by CSPs from technology driven services to
customer oriented services, such as VAS (Value added services), as a
prominent revenue segment. However, technological limitations faced in
integrating B/OSS solutions with existing infrastructure is deterring
the move from CSPs, who are already facing challenges in reducing
operation cost while meeting the alleviated revenue targets.
Consequently, this is giving rise to demand for customized B/OSS
software solutions. The most desired feature is flexibility to expand
capacity and accommodate operational changes.
Regionally, markets such as India and
North Africa hold long term growth potential for B/OSS software service
providers having stake in the market. Some of the players currently
providing OSS/BSS software solutions include IBM, Alcatel Lucent, Nokia
Siemens Networks, Huawei, Oracle Corp., Amdocs, Subex, Elitecore
Technologies, and others. Driven by perceived benefits and growth
opportunities there is a surge in new players entering the market making
the space saturated. This is in turn driving the competition levels
high, bringing in improved services for customers at competitive prices,
and thus supporting the market growth. The growth trend is expected to
remain so in near future as CSPs in emerging economies switch to new
generation technologies.
This report is a complete study of
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It provides market projections for the coming years. It includes
analysis of recent developments in technology, Porter’s five force model
analysis and detailed profiles of top industry players. The report
also includes a review of micro and macro factors essential for the
existing market players and new entrants along with detailed value
chain analysis.
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