The nail category has typically focused on appealing to young women with new products that are trend-driven and encourage experimentation in order to drive growth and generate enthusiasm. Going forward, the category may want to better align with the needs of older and multicultural women while also introducing tools to help women achieve salon-quality looks at home.
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Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Executive Summary
The market
Figure 1: Total US retail sales and fan chart forecast of nail color and care, at current prices, 2008-18
Market factors
Figure 2: University of Michigan’s index of consumer sentiment (ICS), 2007-13
Segment performance
Figure 3: Total US retail sales of nail color and care products, by segment, at current prices, 2011 and 2013 (est)
The consumer
Single color manicure is most common nail service
Figure 4: Types of nail services done, October 2013
Majority of at-home nail product users rely on nail polish, basic nail tools
Figure 5: Use of nail products at home, October 2013
Price is important, but younger women also seeking trendy and premium products
Figure 6: Top five shopping behaviors, by 18-24 and 25-34 age groups, October 2013
Older women seeking subtle color, anti-aging benefits
Figure 7: Interest in top five new products and benefits, by 45-54 and 55-64 age groups, October 2013
What we think
Issues and Insights
What are the opportunities to engage older women in the nail category?
The issues
The implications: Address concerns of nail health, introduce natural offerings
What impact are gel manicures having on the at-home nail category?
The issues
The implications: Extend product options, highlight benefits
How can the category combat competition from the salon, along with slowed rates of growth?
The issues
The implications: Ramp up education efforts, utilize technology
Trend Applications
Trend: Guiding Choice
Trend: Survival Skills
Mintel Futures: Generation Next
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Market Size and Forecast
Key points
Nail category beginning to lose its luster
Growth will continue to slow through 2018
Sales and forecast of nail color and care
Figure 8: Total US retail sales and forecast of nail color and care, at current prices, 2008-18
Figure 9: Total US retail sales and forecast of nail color and care, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 10: Total US retail sales and fan chart forecast of nail color and care, at current prices, 2008-18
Market Drivers
Key points
Improving economy could hinder category growth
Figure 11: Top five nail services done at a salon, by age and household income, October 2013
Multicultural women more likely to do most nail services
Figure 12: Types of nail services done—Any, by race/Hispanic origin, October 2013
Aging population creates challenges for industry
Competitive Context
Key points
Women turn to the salon for more complex services
Pedicures are most common salon nail service
Women aged 25-34 most likely to get nails done at a salon
Figure 13: Types of nail services done at a salon, by age, October 2013
Figure 14: Types of nail services done at a salon, by presence of children in household, October 2013
Income correlates with salon visits
Figure 15: Types of nail services done at a salon, by age and household income, October 2013
Segment Performance
Key points
Nail category continues to see gains, though growth is slowing
Nail polish strongest performing segment
Sales of nail color and care, by segment
Figure 16: Total US retail sales of nail color and care products, by segment, at current prices, 2011 and 2013
Segment Performance—Nail Polish
Key points
Nail polish growth strong, but slowing
Sales and forecast of nail polish
Figure 17: Total US retail sales and forecast of nail polish, at current prices, 2008-18
Figure 18: MULO sales of select gel nail polish products, 2011-13
Segment Performance—Nail Accessories and Implements
Key points
Nail accessories and implements experience slow growth
Sales and forecast of nail accessories and implements
Figure 19: Total US retail sales and forecast of nail accessories and implements, at current prices, 2008-18
Segment Performance—Nail Treatment Products
Key points
Nail treatments continue to post solid gains
Sales and forecast of nail treatment products
Figure 20: Total US retail sales and forecast of nail treatment products, at current prices, 2008-18
Segment Performance—Artificial Nails and Accessories
Key points
Artificial nails expected to struggle through 2018
Sales and forecast of artificial nails and accessories
Figure 21: Total US retail sales and forecast of artificial nails and accessories, at current prices, 2008-18
Segment Performance—Nail Polish Remover
Key points
Sales expected to slow in the nail polish remover segment
Sales and forecast of nail polish remover
Figure 22: Total US retail sales and forecast of nail polish remover, at current prices, 2008-18
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Retail Channels
Key points
Retailers increasing commitment to nail category
Sales of nail color and care, by channel
Figure 23: Total US retail sales of nail color and care, by channel, 2011 and 2013
Figure 24: Total US retail sales of nail color and care, by channel, at current prices, 2008-13
Leading Companies
Key points
Coty leads nail category, but fails to grow
Smaller players emerge, drive growth
Manufacturer sales of nail color and care
Figure 25: MULO sales of nail color and care, by leading companies, rolling 52 weeks 2012 and 2013
Contact US:
Office: United States
State Tower
90 State Street, Suite 700
Albany, NY 12207
United States
Toll Free: 866-997-4948
Tel: +1-518-618-1030
E: sales@marketresearchreports.biz
Blog: http://mresearchreports.blogspot.com/
Web: http://www.marketresearchreports.biz/
Browse Complete report with TOC: http://www.marketresearchreports.biz/analysis-details/nail-color-and-care-us-january-2014
Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Executive Summary
The market
Figure 1: Total US retail sales and fan chart forecast of nail color and care, at current prices, 2008-18
Market factors
Figure 2: University of Michigan’s index of consumer sentiment (ICS), 2007-13
Segment performance
Figure 3: Total US retail sales of nail color and care products, by segment, at current prices, 2011 and 2013 (est)
The consumer
Single color manicure is most common nail service
Figure 4: Types of nail services done, October 2013
Majority of at-home nail product users rely on nail polish, basic nail tools
Figure 5: Use of nail products at home, October 2013
Price is important, but younger women also seeking trendy and premium products
Figure 6: Top five shopping behaviors, by 18-24 and 25-34 age groups, October 2013
Older women seeking subtle color, anti-aging benefits
Figure 7: Interest in top five new products and benefits, by 45-54 and 55-64 age groups, October 2013
What we think
Issues and Insights
What are the opportunities to engage older women in the nail category?
The issues
The implications: Address concerns of nail health, introduce natural offerings
What impact are gel manicures having on the at-home nail category?
The issues
The implications: Extend product options, highlight benefits
How can the category combat competition from the salon, along with slowed rates of growth?
The issues
The implications: Ramp up education efforts, utilize technology
Trend Applications
Trend: Guiding Choice
Trend: Survival Skills
Mintel Futures: Generation Next
To Download Sample Report Visit@
http://www.marketresearchreports.biz/sample/sample/185401
Market Size and Forecast
Key points
Nail category beginning to lose its luster
Growth will continue to slow through 2018
Sales and forecast of nail color and care
Figure 8: Total US retail sales and forecast of nail color and care, at current prices, 2008-18
Figure 9: Total US retail sales and forecast of nail color and care, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 10: Total US retail sales and fan chart forecast of nail color and care, at current prices, 2008-18
Market Drivers
Key points
Improving economy could hinder category growth
Figure 11: Top five nail services done at a salon, by age and household income, October 2013
Multicultural women more likely to do most nail services
Figure 12: Types of nail services done—Any, by race/Hispanic origin, October 2013
Aging population creates challenges for industry
Competitive Context
Key points
Women turn to the salon for more complex services
Pedicures are most common salon nail service
Women aged 25-34 most likely to get nails done at a salon
Figure 13: Types of nail services done at a salon, by age, October 2013
Figure 14: Types of nail services done at a salon, by presence of children in household, October 2013
Income correlates with salon visits
Figure 15: Types of nail services done at a salon, by age and household income, October 2013
Segment Performance
Key points
Nail category continues to see gains, though growth is slowing
Nail polish strongest performing segment
Sales of nail color and care, by segment
Figure 16: Total US retail sales of nail color and care products, by segment, at current prices, 2011 and 2013
Segment Performance—Nail Polish
Key points
Nail polish growth strong, but slowing
Sales and forecast of nail polish
Figure 17: Total US retail sales and forecast of nail polish, at current prices, 2008-18
Figure 18: MULO sales of select gel nail polish products, 2011-13
Segment Performance—Nail Accessories and Implements
Key points
Nail accessories and implements experience slow growth
Sales and forecast of nail accessories and implements
Figure 19: Total US retail sales and forecast of nail accessories and implements, at current prices, 2008-18
Segment Performance—Nail Treatment Products
Key points
Nail treatments continue to post solid gains
Sales and forecast of nail treatment products
Figure 20: Total US retail sales and forecast of nail treatment products, at current prices, 2008-18
Segment Performance—Artificial Nails and Accessories
Key points
Artificial nails expected to struggle through 2018
Sales and forecast of artificial nails and accessories
Figure 21: Total US retail sales and forecast of artificial nails and accessories, at current prices, 2008-18
Segment Performance—Nail Polish Remover
Key points
Sales expected to slow in the nail polish remover segment
Sales and forecast of nail polish remover
Figure 22: Total US retail sales and forecast of nail polish remover, at current prices, 2008-18
To Read the Complete Report With TOC Visit: http://www.marketresearchreports.biz/analysis/185401
Retail Channels
Key points
Retailers increasing commitment to nail category
Sales of nail color and care, by channel
Figure 23: Total US retail sales of nail color and care, by channel, 2011 and 2013
Figure 24: Total US retail sales of nail color and care, by channel, at current prices, 2008-13
Leading Companies
Key points
Coty leads nail category, but fails to grow
Smaller players emerge, drive growth
Manufacturer sales of nail color and care
Figure 25: MULO sales of nail color and care, by leading companies, rolling 52 weeks 2012 and 2013
Contact US:
Office: United States
State Tower
90 State Street, Suite 700
Albany, NY 12207
United States
Toll Free: 866-997-4948
Tel: +1-518-618-1030
E: sales@marketresearchreports.biz
Blog: http://mresearchreports.blogspot.com/
Web: http://www.marketresearchreports.biz/
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