There is a core audience of arts and crafts consumers, generally women aged 18-34. Yet marketers have plentiful opportunities to attract new audiences. Parents, younger men, unskilled crafters and consumers selling arts and crafts online are just some examples. Marketers can engage with and increase their share of consumers by understanding the specific needs of these individuals.
To Download Sample Report With TOC@ http://www.researchmoz.us/enquiry.php?type=S&repid=185701
Table of Content
Scope and Themes
What you need to know
Definition
Data sources – consumer survey data
Abbreviations and terms
Executive Summary
62.5 million consumers made arts and crafts in 2012
Figure 1: The crafting community in the US, by type of craft, 2012
Participation in arts/crafts leisure hobbies increasing
Figure 2: Numbers of consumers participating in select arts/crafts leisure activities/hobbies, 2009-13
Young women are the core arts and crafts consumer
Figure 3: Arts and/or crafts made in the last 12 months, by gender and age, October 2013
Parents twice as likely as the average to make arts and crafts
Figure 4: Types of art and crafts made in the last 12 months, by parents with children and age, October 2013
One third of crafters make crafts six or more times per year
Figure 5: Frequency of making art and crafts, October 2013
Majority of consumers make arts and crafts from scratch
Figure 6: Method of making art and crafts, October 2013
Making arts and crafts to give as gifts is a common motivation
Figure 7: Given handmade art/crafts to family/friends as gifts, by gender and age, October 2013
Social media is a useful resource for parents
Figure 8: Usefulness of social media posts to making a new art/craft– Useful, by parents with children and age, October 2013
Half of those with basic skills looking to learn
Figure 9: Reasons for making arts and crafts, by basic skills for making art and crafts, October 2013
What we think
Issues and Insights
How has the expanded role of the internet changed crafting landscape?
The issues
The implication: online resources allow marketers to cater directly to specific needs
Are there any unique ways to stand out among parents?
The issues
The implication: marketing to parents should focus on how crafting is good for them
How can marketers help expand the core audience?
The issues
The implication: there are multiple opportunities to attract less common audiences
How can marketers engage with less “serious” crafters?
Issues:
Insight: consumers are eager to learn
Trend Application
Trend: The Man in the Mirror
Trend: Objectify
Mintel futures trend: Old Gold
Size of Consumer Market for Arts and Crafts
Key points
Participation in some leisure hobbies increases 2009-13
Figure 10: Numbers of consumers participating in select arts/crafts leisure activities/hobbies, 2009-13
62.5 million consumers made arts and crafts in 2012
Figure 11: Size of crafting community in the US, 2012
Leading Companies
Leading arts and crafts supply stores
Michaels Stores, Inc.
Figure 12: Michaels Stores share of revenues, by product category, fiscal years ending 2010-12
Jo-Ann Fabric & Craft Stores
Sewing products
Non-sewing products
Figure 13: Jo-Ann Fabric and Craft Stores sewing vs. non-sewing product share of revenues, fiscal years ending January 2009-11
Hobby Lobby
EthnoGraphic Media
Every Tribe Entertainment
Hemispheres
Mardel Christian & Education
Select local and specialty arts and crafts stores
Art Fire
Austin Art Garage
Dakota Art Stores
Foursided and Twosided
Etsy
Figure 14: Etsy monthly sales, November 2009-13
Figure 15: Etsy user monthly characteristics, November 2009-13
Figure 16: Etsy infographic, November 2009-13
more ....
To Enquire Regarding This Report@ http://www.researchmoz.us/enquiry.php?type=E&repid=185701
About ResearchMoz
ResearchMoz is the world’s fastest growing collection of market research reports worldwide. Our database is composed of current market studies from over 100 featured publishers worldwide. Our market research databases integrate statistics with analysis from global, regional, country and company perspectives. ResearchMoz’s service portfolio also includes value-added services such as market research customization, competitive landscaping, and in-depth surveys, delivered by a team of experienced Research Coordinators.
Contact Us:
Mr. Nachiket
Email: sales@researchmoz.us
Blog: http://dynamicmarketresearch.blogspot.com/
Tel: 866-997-4948 (Us-Canada Toll Free)
Tel: +1-518-621-2074
To Download Sample Report With TOC@ http://www.researchmoz.us/enquiry.php?type=S&repid=185701
Table of Content
Scope and Themes
What you need to know
Definition
Data sources – consumer survey data
Abbreviations and terms
Executive Summary
62.5 million consumers made arts and crafts in 2012
Figure 1: The crafting community in the US, by type of craft, 2012
Participation in arts/crafts leisure hobbies increasing
Figure 2: Numbers of consumers participating in select arts/crafts leisure activities/hobbies, 2009-13
Young women are the core arts and crafts consumer
Figure 3: Arts and/or crafts made in the last 12 months, by gender and age, October 2013
Parents twice as likely as the average to make arts and crafts
Figure 4: Types of art and crafts made in the last 12 months, by parents with children and age, October 2013
One third of crafters make crafts six or more times per year
Figure 5: Frequency of making art and crafts, October 2013
Majority of consumers make arts and crafts from scratch
Figure 6: Method of making art and crafts, October 2013
Making arts and crafts to give as gifts is a common motivation
Figure 7: Given handmade art/crafts to family/friends as gifts, by gender and age, October 2013
Social media is a useful resource for parents
Figure 8: Usefulness of social media posts to making a new art/craft– Useful, by parents with children and age, October 2013
Half of those with basic skills looking to learn
Figure 9: Reasons for making arts and crafts, by basic skills for making art and crafts, October 2013
What we think
Issues and Insights
How has the expanded role of the internet changed crafting landscape?
The issues
The implication: online resources allow marketers to cater directly to specific needs
Are there any unique ways to stand out among parents?
The issues
The implication: marketing to parents should focus on how crafting is good for them
How can marketers help expand the core audience?
The issues
The implication: there are multiple opportunities to attract less common audiences
How can marketers engage with less “serious” crafters?
Issues:
Insight: consumers are eager to learn
Trend Application
Trend: The Man in the Mirror
Trend: Objectify
Mintel futures trend: Old Gold
Size of Consumer Market for Arts and Crafts
Key points
Participation in some leisure hobbies increases 2009-13
Figure 10: Numbers of consumers participating in select arts/crafts leisure activities/hobbies, 2009-13
62.5 million consumers made arts and crafts in 2012
Figure 11: Size of crafting community in the US, 2012
Leading Companies
Leading arts and crafts supply stores
Michaels Stores, Inc.
Figure 12: Michaels Stores share of revenues, by product category, fiscal years ending 2010-12
Jo-Ann Fabric & Craft Stores
Sewing products
Non-sewing products
Figure 13: Jo-Ann Fabric and Craft Stores sewing vs. non-sewing product share of revenues, fiscal years ending January 2009-11
Hobby Lobby
EthnoGraphic Media
Every Tribe Entertainment
Hemispheres
Mardel Christian & Education
Select local and specialty arts and crafts stores
Art Fire
Austin Art Garage
Dakota Art Stores
Foursided and Twosided
Etsy
Figure 14: Etsy monthly sales, November 2009-13
Figure 15: Etsy user monthly characteristics, November 2009-13
Figure 16: Etsy infographic, November 2009-13
more ....
To Enquire Regarding This Report@ http://www.researchmoz.us/enquiry.php?type=E&repid=185701
About ResearchMoz
ResearchMoz is the world’s fastest growing collection of market research reports worldwide. Our database is composed of current market studies from over 100 featured publishers worldwide. Our market research databases integrate statistics with analysis from global, regional, country and company perspectives. ResearchMoz’s service portfolio also includes value-added services such as market research customization, competitive landscaping, and in-depth surveys, delivered by a team of experienced Research Coordinators.
Contact Us:
Mr. Nachiket
Email: sales@researchmoz.us
Blog: http://dynamicmarketresearch.blogspot.com/
Tel: 866-997-4948 (Us-Canada Toll Free)
Tel: +1-518-621-2074
No comments:
Post a Comment