Description
Product Synopsis
- “Innovation in Health and
Beauty Packaging, 2013”is a detailed analysis of and insight into recent
packaging innovations in the global health and beauty market related to
key trends, drivers, and issues.
- The report is a result of
extensive research to provide a comprehensive understanding of the global
health and beauty market and packaging consumption; this clearly
establishes market trends, packaging dynamics, and areas of future growth.
To Read the Complete Report with TOC Visit: http://www.marketresearchreports.biz/analysis-details/innovation-in-health-and-beauty-packaging-2013-a-review-of-recent-trends-drivers-and-issues-in-global-health-and-beauty-packaging
Introduction and Landscape
Why was the report written?
The constantly changing nature of
consumers' and converters packaging demand makes it difficult to understand
exactly which packaging containers and formats will be the focus of future growth.
This report clarifies and quantifies future demand patterns and the types of
innovations best placed to exploit them, so packaging manufactures and
suppliers can plan for the future in confidence.
What is the current market landscape
and what is changing?
As consumer product demand evolves,
the dynamics between different packaging types also evolves - favoring some
packaging types and formats and leaving others increasingly out of line with
demand patterns. As a result, understanding the shifting market dynamics is key
to ensuring maximum sales in the future.
What are the key drivers behind
recent market changes?
Packaging suppliers need to react to
the changing demands of customers, consumers and regulation in order to plan
for the future. But it's not all cost reduction and light weighting. Packaging
needs to adapt to a more complex picture of how consumption needs vary by
product category and it's positioning. More specific product positioning by
finished goods manufacturers and retailers in many cases means more
specifically tailored packaging - creating opportunities for the industry.
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