Consumers are looking to get more and more out of
their food packaging. Food companies will need to find innovative ways to cater
to demand for convenient, transparent and environmentally responsible packaging
while providing consumers with the utmost value.
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TABLE OF CONTENT
Scope and Themes
What you need to know
Definition
Data sources
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Food product launches down but new
packaging holding strong
Figure 1: New food product and new
packaging introductions, 2007-12
Market factors
Recession and slow recovery drive
more consumers to demand value
Increasing mobile technology
requires brands to engage consumers differently
Aging population may require
changing packaging design to be easier to use
The consumer
Most consumers want packaging to
retain freshness, many want it resealable
Figure 2: Important food packaging
attributes, by gender, April 2013
Glass, flexible, resealable
packaging associated with attributes consumers favor
Consumers expect health information
but confused, untrusting
Figure 3: Agreement with attitudes
toward food packaging, by age, April 2013
Reusable, versatile packaging most
likely to be chosen over other packaging
Figure 4: Preferences in packaging
attributes for purchasing decision, April 2013
Green packaging most important among
high-income consumers
Figure 5: Preferences in packaging
attributes for purchasing decision, by household income, April 2013
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