The most enthusiastic home cooks, who have both strong interest in cooking
from scratch and advanced cooking skills, are a core target for the cookware
market and are well-served by top cookware brands and specialty retailers.
While marketers can’t ignore this hard-core group, category growth may require
a more concerted effort at reaching out to a broader, less highly skilled
audience.
To
Read The Complete Report with TOC : http://www.marketresearchreports.biz/analysis-details/cookware-us-july-2013
Table of Content
Scope and Themes
What you need to know
Definition
Segmentation definitions and
overview
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Category tracks with slow
improvement in economy
Figure 1: Total U.S. retail sales of
cookware and fan chart forecast, at current prices, 2008-18
Segments offering specialization and
convenience outperform the market
Figure 2: Total U.S. retail sales of
cookware, by segment, 2011 and 2013
Discount stores lead sales,
specialty stores experience growth
The consumer
Cooking interest and skill drive
category purchases
Figure 3: Purchase of cookware, by
cooking segments, April 2013
Replacement remains top reason for
purchase
Figure 4: Reasons for purchase of
cookware/bakeware, April 2013
Easy cleaning and price most
important purchase considerations
Figure 5: Attribute importance for
cookware and bakeware, very important, April 2013
Attitudes toward cookware and
bakeware
Figure 6: Attitudes toward cookware
and cooking, agree strongly, April 2013
What we think
Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
No comments:
Post a Comment