Samsung Electronics’ wide product
line-up ranges from set products to components, encompassing semiconductor, TV,
and LCD and LED display. In the global market, it has been presenting a
successful growth in a tough business environment. For this reason, Samsung can
be referred to as the benchmark for companies in development of successful
business strategies.
To
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Samsung’s sales reached a new high
in 2011 despite recession in the IT industry. It recorded KRW 165 trillion in
sales which increased KRW 10 trillion from 2010.
Each of communications,
semiconductor and TV business presented a strong performance, driving the sales
increase. Its mobile handset production surpassed 300 million units last year.
In particular, smartphone shipments reached 100 million of which Galaxy series
made a large contribution. The semiconductor segment continues to be the cash
cow for the company with improved product mix although DRAM price fell to a
record low. The digital media and home appliance business tripled in profit
earnings thanks to the popularity of LED TV.
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