The nappies and baby wipes market in China
continues to grow strongly and holds great future potential, but realising that
potential will mean facing the challenge of improving product quality and
benefits, communication with consumers, and utilizing the increasingly complex
range of retail channels to connect with consumers.
To
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TABLE OF CONTENT
Introduction
Definition
Methodology
Abbreviations
Executive Summary
The market
Figure 1: China - Total market value
for nappies/diapers and baby wipes, 2008-18
Companies and brands
Figure 2: China – Leading nappy
manufacturer market shares, by value, 2012
Figure 3: China – Leading baby wipe
manufacturer market shares, by value, 2012
The consumer
Figure 4: Types of baby nappies and
wipes used, May 2013
Key trends
Consumers use a wide range of
products
Figure 5: Reasons for not using baby
nappies and wipes products, May 2013
Occasion of use influences choice of
product
Figure 6: Occasions when baby
nappies and wipes products are used, May 2013
Product materials and effectiveness
are key purchasing criteria
Figure 7: Most important factors
considered when buying disposable baby nappies, May 2013
Consumers demanding more choice from
retailers
Figure 8: Stores that consumers
bought baby nappies/baby wipes from in last 12 months, May 2013
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