Samsung Electronics’ wide product line-up ranges from set products to components, encompassing semiconductor, TV, and LCD and LED display. In the global market, it has been presenting a successful growth in a tough business environment. For this reason, Samsung can be referred to as the benchmark for companies in development of successful business strategies.
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Samsung’s sales reached a new high in 2011 despite recession in the IT industry. It recorded KRW 165 trillion in sales which increased KRW 10 trillion from 2010.
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Each of communications, semiconductor and TV business presented a strong performance, driving the sales increase. Its mobile handset production surpassed 300 million units last year. In particular, smartphone shipments reached 100 million of which Galaxy series made a large contribution. The semiconductor segment continues to be the cash cow for the company with improved product mix although DRAM price fell to a record low. The digital media and home appliance business tripled in profit earnings thanks to the popularity of LED TV.
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