Generally, O2O is known as the
acronym for online-to-offline and recently drawing attention from many people.
However, there is an argument over the specific meaning of O2O because the
convergence between online and offline began years ago with the launch of the
internet.
To
Read The Complete Report with TOC : http://www.marketresearchreports.biz/analysis-details/koreas-o2o-market-report-o2o-bz-model-and-success-factors-of-social-commerce-gift-card-coupon-and-membership-point
This report defines O2O as the
business attracting users of mobile and online network into the offline stores
based on common platforms whose effects on customer attraction can be evaluated
reasonably. There are a variety of O2O platforms in terms of distribution
contents, channels and customer attraction evaluation methods, which are in the
process of being developed.
The objective of the report is to
make business suggestions by analyzing Korea’s O2O market for those who are
preparing O2O-related services based on smartphone which include mobile
carriers, application service providers, membership point service providers and
local commercial companies. For that purpose, the report will be focused on
identifying O2O business models in Korea and analyzing their characteristics
and potential.
Executive Summary
1 Definition of O2O
1.1 Meaning
1.2 O2O Biz Platform
2 Korea’s O2O Market
3 Analysis on Business and Service
3.1 Gift Card and Discount Coupon
Commerce
3.1.1 Mobile Barcode Digital Gift:
Gifticon, Giftshow and Gifti U
3.1.2 Strategy of Large Online
Market: CJ OShopping
3.1.3 Large Social Commerce: Cupang
and Ticketmonster
3.1.4 Accomodation, Dating, Travel
Portal & Discount Card: Yanolja.com
3.1.5 Dedicated to Gift Cards:
Ticketnara
3.2 Membership Point
3.2.1 From Membership Point Service
to Discount Mall: OK Cashbag
3.2.2 From Point Swapping to Shared
Point Service Platform: Thiat
3.3 Local Marketing Platform
3.3.1 Large Portals Starting Coupon
Busness: Naver Coupon and Daum Dangol
3.3.2 SNS Starting Coupon Business:
SeeOn
3.3.3 Coupon Issuance Solution Added
to the Open Advertisement Platform: SK Planet
3.3.4 Coupon Platform with
Location-based Game Application and AR (augmented reality): olleh Catch Catch
3.3.5 All-in-One Strategy of OK
Myshop, the sister brand of Ok Cashbag : OK Myshop,
Dangol King, Shoptalk, OK Map, and
PinkyFinger
3.3.6 Open Marketing Information Map
(compared with other companies): OK Map
3.3.7 Local Marketing Platform to be
Differentiated with Location Application and
Communication Service Rate Bundling:
Dingdong
3.3.8 QRCode, NFC.based mobile
Stamp: KT Mobile Stamp
3.3.9 Local Marketing Utilizing WiFi
Area: Naver and LG U+
3.3.10 AR Outdoor Marketing Platform
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