Average spend per head on underwear remains low, as a result of the
wide availability of low-priced pants and bras, the popularity of multipacks
and half of consumers only buying new items when their old ones have worn out.
To
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Introduction
Definitions
Abbreviations
Executive Summary
The market
Figure 1: Best- and worst-case
forecast of UK retail value sales of underwear, 2007-17
Market factors
Figure 2: Proportion of obese
population, by gender, 2005-50
Olympics boost sports underwear
market
Figure 3: Regular and occasional
participation* in sport, 2008-12
Changing population structure
Companies, brands and innovation
Retail shares
Who’s innovating?
The consumer
Women are the main purchasers
Figure 4: Women who have purchased
any underwear for themselves or someone else either in-store or online in the
last 12 months, by age, socio-economic group and presence of children, April
2013
Women and types of underwear
Figure 5: Types of underwear women
have bought for themselves or received as a gift, April 2013
Men and types of underwear
Figure 6: Types of underwear men
have bought for themselves or received as a gift, April 2013
Where underwear is bought
Figure 7: Retailers in-store and
online from where underwear was bought for self or someone else in the last 12
months, by gender, April 2013
Amount spent on underwear
Figure 8: Amount spent on underwear
in the last 12 months, by gender, April 2013
Three in ten women buy underwear for
their men
Figure 9: Attitudes towards buying
underwear, by gender, April 2013
Women are most loyal
Gifting
Quality beats price
Figure 10: Attitudes towards
shopping for underwear, April 2013
Fit is barrier to online shopping
Advice from staff
What would encourage consumers to
buy underwear
Figure 11: What would encourage you
to buy underwear, April 2013
What we think
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