Market players will be able to rely on consumers’ continued usage of
pest control products and services to deal with pest problems in their home.
However, the market does have some challenges. Consumers are mostly reactive
when it comes to pest control activities, they have concern around products’
chemical content, and bedbug infestations continue to spread across the U.S.
These are the issues to address.
To
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Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Figure 1: Total U.S. retail sales
and fan chart forecast of pest control market, at current prices, 2007-17
Market factors
Bedbugs continue to spread across
the U.S.
Shaky consumer confidence drives
reactive pest control behavior
Weather patterns and seasonal
changes drive pest activity
Consumers have concerns around
chemical content and harmful ingredients
Segment performance
Figure 2: Total U.S. retail sales of
pest control products and services, by segment, at current prices, 2010 and
2012
Market players
Figure 3: MULO sales of pest control
products, by leading companies, 2012
The consumer
Insecticide usage steady across
households but repellent usage varies by income
Figure 4: Usage of insecticides and
insect repellents, by household income, October 2011-November 2012
Use of household sprays and
repellents most common pest control activities
Figure 5: Household pest control
activities, March 2013
Consumers concerned about chemicals
and ingredients in repellent products
Figure 6: Concerns around using
personal insect repellents, March 2013
Consumers interested in repellents
with more natural ingredients
Bedbugs carry a strong stigma
Laundry-related bedbug offerings and
detection tools command most interest
Figure 7: Interest in bedbug
detection and prevention offerings, March 2013
What we think
To
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Issues and Insights
Consumers mostly reactive, not
proactive, when it comes to pest control
The issues
The implications
Concern around products’ chemical
and ingredient content
The issues
The implications
Bedbugs cause concern for both
consumers and businesses
The issues
The implications
Trend Applications
Trend: Extend My Brand
Trend: Prove It
Mintel Futures: Human
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