With the introduction of LTE-enabled
high bandwidth, video has become easier to download and stream. While mobile
communications, particularly smartphones, tablets, and other wireless devices
have gained significant penetration in recent years, data consumption remains
relatively low. However, it is important to note that with only about ten
percent of mobile subscribers using video, it represents a demand on network
capacity of 50%.
To
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Video in a 3G is clearly a drain on capacity
going forward and drives the need for 4G. With the LTE being deployed,
Over-the-Top (OTT) providers are expected to see more usage of their video
services and they already started to get ready for it. However, smart
mobile network operators will also become much more proactive in terms of their
own video offerings as concerns over capacity diminish.
We are now witnessing a reduction in
the data service plans from carriers and the competition in the
telecommunication market is working for the consumer's favor. The new fourth
generation (4G) wireless technologies such as Long Term Evolution (LTE) offer
sufficient performance to support IP based streaming video and multimedia
services to a large number of consumers simultaneously, with a quality that
most will find attractive.
Table of Contents:
1.0 EXECUTIVE SUMMARY 4
2.0 INTRODUCTION 5
2.1 MARKET DRIVERS FOR MOBILE VIDEO
AND VIDEO-ON-DEMAND (VOD) 6
2.2 LTE BROADCAST STANDARDS,
FUNCTIONALITY AND BENEFITS 9
2.3 MULTICAST VIDEO USING LTE BROADCAST
10
2.4 THE VIDEO USER EXPERIENCE IN LTE
WORLD 12
2.5 BROADCAST TV OVER LTE 14
2.5.1 TV BROADCAST ECOSYSTEM
15
2.5.2 CARRIERS 17
2.5.3 BROADCAST OVER NEW LTE DEVICES
18
2.5.4 THIRD PARTY AND CONTENT
PROVIDER ROLE 22
2.5.5 CHARGING METHODS 22
2.5.6 SPECTRUM USAGE 23
2.5.7 CONCLUSION 25
2.6 MOBILE VIDEO ADVERTISING
25
2.6.1 YOUTUBE MOBILE VIDEOS
ADVERTISING 26
3.0 LTE BROADCAST VENDORS AND
SOLUTIONS 27
3.1 ERICSSON 27
MISSION/VISION 27
SERVICES 27
STRATEGY 28
ACTIVITIES 28
3.1.1 ERICSSON LTE BROADCAST
SOLUTION PACKAGE 28
3.1.2 SOLUTION ANALYSIS 28
3.2 ALCATEL-LUCENT 29
3.2.2 ALCATEL LUCENT SWOT ANALYSIS
30
3.2.3 ALCATEL-LUCENT BROADCAST
SOLUTION PACKAGE 31
3.2.4 THE SOLUTION ANALYSIS 32
3.3 QUALCOMM 32
3.3.1 QUALCOMM BROADCAST SOLUTION
PACKAGE 32
3.3.2 SOLUTION ANALYSIS 33
3.4 HUAWEI 33
3.4.1 HUAWEI BROADCAST SOLUTION
PACKAGE 33
3.4.2 SOLUTION ANALYSIS 33
3.5 CHALLENGES FOR VIDEO IN LTE 34
3.5.1 HIGH SPEED DATA AND BATTERY
USAGE 36
3.6 VIDEO CALLING 36
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