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Wednesday 25 September 2013

Research and Markets: A Shifting Treatment Algorithm and Intensified Competition Expected Type 2 Diabetes Market Growth by 2019

Type 2 Diabetes Market to 2019 - A Shifting Treatment Algorithm and Intensified Competition Expected to Drive Growth by 2019

GBI Research has released its latest report for the pharmaceuticals industry, “Type 2 Diabetes Market to 2019 - A Shifting Treatment Algorithm and Intensified Competition Expected to Drive Growth by 2019”. There is currently a large number of blood glucose-lowering drugs in the crowded type 2 diabetes market indicated for the treatment of chronically high blood glucose. The market is led by Lantus, which achieved global sales amounting to $6.4 billion in 2012. Over the forecast period from 2012 to 2019, the safer, more efficacious newer classes of drug (GLP-1 agonists, DPP-4 Inhibitors and SGLT-2 inhibitors) are expected to capture substantial market shares, largely replacing older classes such as sulfonylureas and thiazolidinediones. 


Additionally, a variety of novel drugs belonging to these newer classes are due to enter the market, and are expected to offer a moderate improvement in terms of efficacy and safety. The price of these new therapies is expected to be high, but this is unlikely to hinder their uptake. As a result, as well as an overall increase in the prevalent population, GBI Research believes that the value of the global market has the potential to grow to reach $38.8 billion by 2019.

Scope

  • A brief introduction to type 2 diabetes, including the symptoms, pathogenesis, risk factors and diagnosis
  • In-depth analysis of major glucose-lowering drugs for type 2 diabetes, including analyses of their safety, efficacy, treatment patterns, strengths/weaknesses and overall commercial prospects. Includes a heat map comparing major drugs in terms of safety, efficacy and dosing parameters.
  • Comprehensive review of the pipeline for type 2 diabetes therapies, including individual analysis of a number of late-stage pipeline drugs that are likely to enter the market in the forecast period. The pipeline is analyzed on the basis of phase distribution, molecule types and molecular targets.
  • Additional in-depth analysis of pipeline drug clinical trials by phase, molecule type, trial size, trial duration and program failure rate analyses for each molecule type and mechanism of action
  • Multi-scenario forecast data for the market up to 2019, taking into account how it will be affected by the introduction of new drugs, the expiry of key patents on current drugs, and changes in disease epidemiology across key developed markets including the US, Japan, Germany, the UK, France, Italy and Spain
  • Discussion of the drivers and barriers for market growth

To Buy The Copy of This Report Visit: http://www.marketresearchreports.biz/analysis/175605

Reasons to Buy

  • Understand the many different types of type 2 diabetes therapies on the market, from the older, established classes of treatment to newer, moderately superior types of drug, and their positions in the treatment algorithm
  • Understand the strengths and weaknesses of each product
  • Understand the scope of the pipeline, including which molecule types and mechanisms of action are prominent
  • Observe trends in clinical trial duration and size amongst clinical phases and molecule types, and use the clinical trial failure rate analysis to assess the risk profiles of current and/or future developmental programs for type 2 diabetes therapeutics
  • Assess the potential clinical and commercial impact of current late-stage pipeline molecules on the type 2 diabetes therapeutics market.

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Wednesday 11 September 2013

New Research Retail e-Commerce Market in the US 2012-2016

Retail E-commerce market in the US to grow at a CAGR of 12.82 percent over the period 2012-2016. Online shopping offers convenience, better pricing and selection and this is one of the key factors contributing to the growth of the market. The US Retail E-commerce market has also been witnessing an increasing adoption of secured payment gateways in online shopping portals. However, difficulties in engaging the customer using online mediums could pose a challenge to the growth of this market.


TechNavio's report, the Retail E-commerce Market in the US 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the  Retail E-commerce market in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this space include Amazon.com Inc., Apple Inc., Staples Inc., and Wal-Mart Stores Inc.

The other vendors mentioned in this report are Barnes & Noble Inc., Best Buy Company Inc., Costco Wholesale Corp., Dell Inc., eBay Inc., GameStop Corp., Groupon Inc., J.C. Penney Co. Inc., Kohl's Corp., L.L.Bean Inc., Liberty Interactive Corp., Macy's Inc., Netflix Inc., Newegg Inc., Office Depot Inc., Rakuten.com Shopping, Sears Holding Corp., and Target Corp.

Click Here To Download Detail Report:  http://www.marketresearchreports.biz/sample/sample/174127

Key questions answered in this report:

  • What will the market size be in 2016 and what will be the growth rate?
  • What are key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by key vendors?
  • What are the strengths and weaknesses of each of these key vendors?

To buy the copy of this report, visit: http://www.marketresearchreports.biz/analysis/174127
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Thursday 5 September 2013

Popular Report : Cord Blood Banking Industry in U.S. Report 2013-14

PART 1: U.S. Cord Blood Banking Industry - Market Overview & Outlook
Stem cells derived from umbilical blood have been used in more than 30,000 transplants worldwide to treat a wide range of blood diseases, genetic and metabolic disorders, immunodeficiencies and various forms of cancer. Additionally, cord blood banks now exist in nearly every developed country, as well as several developing nations. However, there is still significant variation within the industry.
 
First, there is the divide between private and public cord blood banking, in which private companies serve individual families, while public banks serve the broader public. Additionally, some cord blood banks receive only units from nearby hospitals and birthing centers, while others allow mail-in units from a wide geographic region. There is also variation in the services offered by private cord blood banks, with cord tissue storage emerging as a commercial service in 2010, when the Cord Blood Registry began offering it, to complement its cord blood banking services. This trend of cord tissue storage has had a significant impact on the cord blood banking industry, with nine private U.S. companies now offering the service. Finally, there is also significant variation in the quality, pricing, and guarantees promised by U.S. cord blood banks.
This section of the report considers the impact of historical events, the importance of key findings and discoveries on market conditions, and rapidly changing aspects of the industry. It is a roadmap of where the cord blood banking industry has been, what has shaped it, and where it is going. With an understanding of these relevant market conditions, the subsequent sections of this report become “rooted” and relevant.
PART 2: Expansion & Growth – Trailing 12-Month Analysis and Future Projections
While last section “rooted” where the cord blood banking industry has been and what has shaped it, this section explores where it is now and what you can anticipate for the near-term future. It provides a detailed assessment of current market conditions and near-term projections.

This section is dedicated to revealing, quantifying, and extrapolating industry trends, for the purpose of giving meaning projections for the future. It is your guide to understanding expansion and growth within the U.S. cord blood banking industry.

Monday 26 August 2013

New Report: Dry Fruit Market in India 2013

The Dry Fruit Market in India is showing remarkable growth owing to the growing gift culture during various festivals and occasions along with the rising health awareness among the consumers. Consumers are becoming aware about the health benefits associated with dry fruit consumption and this is leading to its increased consumption. Moreover, the user industries of dry fruits are also growing steadily leading to its increased demand from these sectors. This is further aided with the penetration and availability of dry fruits in different packaging formats at various retail points along with the increased disposable income amongst the consumers. All these factors are indicating towards the bright future of the Indian dry fruit industry in the coming years.


The report begins with the introduction section which segregates the overall food processing industry into its sub segments, one of which is the fruits and vegetables segment and dry fruit is one of the sub segments of this group. It then moves into the market overview section, which provides an overview of the global dried fruit and nut market with details regarding its current market scenario, its overall production and consumption during the last five years. Then the segmental shares of overall tree nuts and dried fruits both in terms of global production and consumption are shown. In addition to this, production and consumption shares of individual nuts and dried fruits are also shown. The next section provides an insight about the Indian dry fruit industry, its characteristics along with details regarding its current market size and growth in the coming years. Segmental share of the market in terms of organized and unorganized sector is also provided. After this, overall consumption share of various dry fruits along with zone specific segmentation and consumption pattern segmentation is also included. Next, details regarding the dry fruits which are mostly grown in India and those which are imported along with the names of the chief importing nations are provided. This is followed by the production volume of some major dry fruits along with India’s rank in the global market in terms of production of those dry fruits. The next section elaborates on the value chain analysis of the sector.

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A separate section on import and export of different types of dry fruits is also provided, highlighting the growth in import and export values over the years. Then, details regarding major importing and exporting nations are also provided.

An analysis of the drivers explains the factors for growth of the industry that include festivals and gifting culture, increasing health awareness, growth of user industries, booming retail market, rising income and consumption and rapid urbanization. The key challenges include rise in packaging costs, shortage of cold storage units, deficit in power supply and under-invoiced imports.

The next section speaks about the government rules & policies which covers Food Safety and Standards Act 2006 & Regulations 2011 and other government policies.

After this, a separate section of government participation is provided which speaks about Agri Export Zones and state specific initiatives taken by the government of India for boosting the dry fruit industry.


The major trends identified in the sector include exhibitions and events, innovative packaging, organic dry fruits, dry fruit nankhatais, gaining special space in retail, postal dry fruit delivery from Kashmir and usage of mainline container vessels for cashew imports.

China Industrial Robotics market to grow at a CAGR of 9.44 percent over the period 2012-2016

Industrial Robotics market in China to grow at a CAGR of 9.44 percent over the period 2012-2016. One of the key factors contributing to this market growth is the need for increased productivity in the manufacturing process. The Industrial Robotics market in China has also been witnessing the emergence of next-generation industrial robots. However, the continuous decline in vendors' profit margin could pose a challenge to the growth of this market.

To check out the complete table of contents, visit: http://www.marketresearchreports.biz/analysis-details/industrial-robotics-market-in-china-2012-2016 

Industrial Robotics Market in China 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Industrial Robotics market in China landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this space include ABB Ltd., Denso Wave Inc., Fanuc Corp., KUKA AG, Seiko Epson Corp., Toshiba Machine Co. Ltd., and Yaskawa Electric Corp.

The other vendors mentioned in this report are iRobot Corp., Kawasaki Robotics Inc., Omron Corp., RoboGroup TEK Ltd., Rockwell Automation Inc., Siasun Robot & Automation Co. Ltd., ST Robotics, STAUBLI Corp., Yamaha Robotics, and Mitsubishi Electric Automation Inc.

To buy the copy of this report, visit: http://www.marketresearchreports.biz/analysis/171715 

Key questions answered in this report:

What will the market size be in 2016 and what will be the growth rate?
What are key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by key vendors?
What are the strengths and weaknesses of each of these key vendors?

More Information Fill :  http://www.marketresearchreports.biz/sample/sample/171715

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Tuesday 20 August 2013

Survey In Research : Global Psoriasis Therapeutics Market Trends 2012-2016

Global Psoriasis Therapeutics market to grow at a CAGR of 4.06 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing uptake of biologics. The Global Psoriasis Therapeutics market has also been witnessing an increased focus on using combination therapies for treating psoriasis. However, the adverse side effects associated with psoriatic drugs could pose a challenge to the growth of this market.

To Read The Complete Report with  TOC :  http://www.marketresearchreports.biz/analysis-details/global-psoriasis-therapeutics-market-2012-2016

Global Psoriasis Therapeutics Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas, and the EMEA and APAC regions; it also covers the Global Psoriasis Therapeutics market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this space include Amgen Inc., Pfizer Inc., Janssen Biotech Inc., and Abbvie Inc.

The other vendors mentioned in the report are AstraZeneca plc, Bristol Myers Squibb Co., Celgene Corp., Celgene Corp., Eisai Co. Ltd., Eli Lilly and Co., GlaxoSmithKline plc, Incyte Corp., Isotechnika Inc., LEO Pharma A/S, Merck & Co. Inc., and Novartis International AG

To Buy A Copy Of This Report Visit :  http://www.marketresearchreports.biz/analysis/172952 

UCB S.A. Key questions answered in this report:

What will the market size be in 2016 and what will be the growth rate?
What are key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by key vendors?
What are the strengths and weaknesses of each of these key vendors?

To  Read The Reports: http://cmd.me/worldwide-business-survey-global-psoriasis-therapeutics-market-trends-2012-2016/

Wednesday 7 August 2013

MArket Researchreports: Global Beverage Can Market Research Report: 2013 New Release

Packaging is one of the factors critical to product marketing strategy with the key objective of glamorizing product for directing consumers’ attention. Packaging’s key purpose is to protect the content it stores and to enhance the visual and physical properties that make it stand out from the crowd, and connect with consumers as part of the brand experience. There are various types of materials used in packaging and also different types of packaging containers are manufactured and deployed across consumer products industries. ‘Cans’ is one such segment within the consumer packaging industry.

To Read The Complete Report with  TOC :  http://www.marketresearchreports.biz/analysis-details/global-beverage-can-market-report-2013-edition 

Metal cans are used for packing wide range of products, including beverages, processed foods, aerosol products, paints, medicines and many other products. Most cans are cylindrical in shape. A beverage can is a metal container devised to store a fixed amount of liquid products like carbonated soft drinks, alcoholic beverages, fruit juices, teas, tisanes, and energy drinks among others. Beverage cans are either made of aluminum or tin-plated steel. Metal beverage cans and their parts are primarily made from aluminum and steel, and are usually offered in two and three piece varieties.

Geographically, Europe and Asia & EMEA are the largest packaging industries while in terms of end market demand, food and beverages industries account for the maximum usage. Taking into account the type of materials used in manufacturing packaging containers, flexible packaging tops the list, however rigid plastics and metals are the major materials of choice. Within the metal packaging, the maximum usage is claimed by beverage can manufacturing segment.

Table of Content

1. Overview
1.1 Packaging
1.2 Metal Cans
1.2.1 Beverage Can

2. Packaging Industry Structure
2.1 Global Packaging Market
Breakdown by Region
End Markets
Key Segments
2.1.1 Aluminum Aerosol Can Market
Demand Growth
End Markets
2.2 Global Beverage Can Industry
Market Overview
Market Volume
2.2.1 Beverage Can Market of the US
Shipment Growth
Key Segments
2.2.2 Beverage Can Market of Europe
Shipment Growth
Key Segments
Regional Breakdown
Central & Eastern Europe
Russia & Former CIS
2.2.3 Beverage Can Market of China
Market Overview
End Markets

To Buy A Copy Of This Report Visit :  http://www.marketresearchreports.biz/analysis/172608

3. Market Dynamics
3.1 Industry Trends and Developments
3.1.1 Eco-Friendly and Self-Chilling Beverage Cans
3.1.2 Next Generation Beverage Can Tab and Can End
3.1.3 Growth Opportunity in Low-Penetrated Emerging Markets
3.1.4 Rapidly Evolving Consumer Behavior
3.2 Growth Drivers
3.2.1 Increasing Alumina Production
3.2.2 Growing Steel Production
3.2.3 Urban Population
3.2.4 Meliorating Global Economy
3.2.5 Growing Consumption of Beverage
3.3 Challenges
3.3.1 Stringent Regulatory Obligations
3.3.2 Negative Impact on Environment

4. Competitive Landscape
Market Share
North America
South America
Europe
China
5. Company Profiles
5.1 Ball Corporation
5.1.1 Business Overview
5.1.2 Financial Overview
5.1.3 Business Strategies
Focus on Growth & Sustainability
Increasing Profitability
5.2 Rexam Plc
5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies
Focus on Material Efficiency
Carbon Footprint Reduction
5.3 Crown Holdings
5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
Geographic Expansion
Research & Development Strategy
5.4 Amcor Ltd.
5.4.1 Business Overview
5.4.2 Financial Overview
5.4.3 Business Strategies
Increasing Presence in Emerging Markets
Growth through Strategic Acquisitions
6. Market Outlook
6.1 Market Forecast
6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis


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Just Available : Global OLED Lighting Market Opportunities 2013-2023

The lighting industry is a large, global and yet fragmented market place. The fragmentation is driven both by technology differentiation and customer need diversity. The technologies vying for market share include incandescent lamp, compact fluorescent lamp (CFL), halogen lamp, light-emitting diodes (LEDs) and, most recently, organic light emitting diodes (OLED). The target markets are also very diverse, each serving different needs and demanding different price points. These markets include;

Residential
Architectural
Hospitality
Shop
Industrial
Office
Outdoor

To Read The Complete Report with  TOC :  http://www.marketresearchreports.biz/analysis-details/oled-lighting-opportunities-2013-2023-forecasts-technologies-players 

OLED and LED lighting are both solid-state technologies and offer overlapping value propositions per market segment. They will therefore compete directly in many instances. LED lighting has come a long way and offers a better performance than OLEDs, and that at a lower cost. OLED lighting will therefore only gain market success if it clearly defines its unique selling points and carves out initial market niches.

A radar chart comparing the current attributes of OLED and LED lighting

This report is divided into two parts: (a) technology and (b) market assessment. The first offers a comprehensive yet detailed overview of both LED and OLED lighting, going through fabrication processes, material compositions, technology roadmaps, and key players. The device attributes of each technology are also critically assessed, examining parameters such as colour warmth and controllability, flexibility, efficiency, surface emission, lifetime, wafer size, and luminaire design.

The second section offers a blunt market assessment. Detailed cost projection roadmaps are developed, factoring in estimated cost evolution of the integrated substrates, encapsulation layers and materials. Changes in system configuration and material composition required to enable the cost roadmaps are outlined. We also factor in production costs including capital and labour. Values are expressed in units of $/unit and $/klm.

To Buy A Copy Of This Report Visit :  http://www.marketresearchreports.biz/analysis/172534  

The value proposition of OLEDs for all market segments is critically analysed. For each assessment, IDTechEx Research examines parameters such as light quality, form factor, technology mix diversity, price sensitivity, light controllability, lifetime and light intensity. The report also rigorously compares the performance of OLED and LED devices using the above parameters.

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Thursday 1 August 2013

Latest Release On China Rare Earth Permanent Magnet Industry Report, 2012-2015

Amid the global economic downturn and the falling prices of upstream rare earth raw materials and NdFeB products, the demand for downstream NdFeB dropped dramatically in 2012. China’s NdFeB apparent consumption will rebound stably in the wake of the recovered demand in consumer electronics, automotive motors and other major downstream industries since 2013.




China Rare Earth Permanent Magnet Industry Report, 2012-2015 analyzes the global and Chinese rare earth permanent magnet markets as well as forecasts development trends from the angles of rare earth raw material supply, rare earth permanent magnet supply and demand, market prices and major production enterprises.

In H1 2012, the operating rate of China NdFeB industry was less than 50%. High-end NdFeB manufacturers maintained the operating rate as high as 70%-75%, while low-end NdFeB companies only saw 30%-40%. Since 2013, downstream industries have transferred from “de-stocking” to “re-stocking”, which stimulated the growth in orders for NdFeB and boosted the industrial operating rate obviously. In Q2 2013, the operating rate of major Chinese NdFeB producers returned to 70-80%.

By 2014 when the patent licenses of Japanese Sumitomo and U.S. Magnequench will expire in European, American and Japanese NdFeB markets, Chinese NdFeB enterprises will witness breakthroughs in export, but eight of them who hold export patent licenses (including Zhong Ke San Huan and Ningbo Yunsheng) will also face fierce competition herein.


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Research Report on Global and China Monoclonal Antibody Industry, 2013-2017

Antibody drugs are usually generated from monoclonal antibody through genetic engineering, with the advantages of strong targeting, few side effects, etc. With rather promising application prospect in clinic treatment, antibody drugs are mainly applied in curing diseases like tumour, immune system and so on. In terms of the global market, antibody drugs account for over 40% of the entire biotech drug market and the market share still keeps increasing. Antibody drugs have become one of the most important parts of biotech drugs and monoclonal antibody drugs are even star products of antibody drugs. Among the top 10 best selling drugs in 2012, six of them were monoclonal antibody drugs with each annual sales value exceeding USD 5 billion.




In recent years, the market scale of monoclonal antibody drugs increased rapidly. In 2012, the global sales value of monoclonal antibody preparation exceeded USD 50 billion. Among that, Roche (plus Genentech) was the leading monoclonal antibody enterprises, which possessed seven products sold in the market including Avastin, Herceptin, Rituximab, etc. In 2012, its sales value of monoclonal antibody products reached USD 20 billion. Mono antibody drugs will become the main force promoting the development of biological drugs in the next few years.


To Buy A Copy Of This Report Visit :  http://www.marketresearchreports.biz/analysis/172373


In recent years, China bio pharmaceuticals industry develops rapidly, but antibody drugs lag far behind the average international level with sales value being less than 3% of biological drug share. At present, China antibody drug market is still in the initial stage. However, with Shanghai CITIC National Health Pharmaceutical Co., Ltd. and Biotech Pharmaceutical Co., Ltd. releasing humanization products, product types of domestic antibody drugs will enter the upgrading stage. Although domestic full humanization products have not been released, humanization products and full humanization products will become the domestic trend of monoclonal antibody products in the future.


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Challenges and Opportunities in the Renal Denervation Market


Hypertension: Prevalence and Significance

Hypertension is one of the most preventable causes of premature morbidity and mortality globally. It is a major risk factor for stroke, myocardial infarction, heart failure, chronic kidney disease, peripheral vascular disease, cognitive decline, damage to retinal blood vessels and visual impairment, and premature death. Therefore, reducing hypertension can lower the incidence of these conditions, helping to improve the health of the population and reducing the high burdens that they place on global healthcare systems.




Renal denervation therapy involves a surgical procedure and is therefore a last resort in the treatment of hypertension. It is only considered when cheaper, simpler and potentially safer alternatives such as lifestyle modifications and the use of pharmaceuticals have failed. These patients are termed as having treatment-resistant hypertension.


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Current Trends and Future Opportunities

With renal denervation technology only having been in development since the late 1990s and commercially-available since 2010, the market is in its infancy. The products remain unapproved in the US and Japan, and reimbursement is not yet widely available in other regions. Despite being an emerging market, renal denervation has sparked considerable interest due to the good safety and efficacy results it has achieved so far in helping to reduce treatment-resistant hypertension. The expectation is that renal denervation could become a multi-billion dollar market in the future. However, the success of any new medical technology is dependent on regulatory approval and reimbursement; acceptance and awareness from the medical community; and evidence of safety, efficacy and cost-effectiveness. All of these elements must be in place for the market to realise its potential.

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High Voltage DC Power Supply Industry in China, 2013-2017

With the development of power electronics technology and the emergence of new high-performance, high withstanding voltage and high-frequency power electronic devices, high voltage DC power supply is widely applied in industry, agriculture, health care, defense and scientific research, such as: X-ray tube, bone density testing, analytical instruments, electrophoresis, semiconductors, ion implantation, lithography, non-destructive testing, X-ray imaging, electrostatic dust removal, lampblack purification, electrostatic spraying, CT machines, laser equipment, ozone equipment, etc.




At present, technological gap between domestic high voltage power supply products and that in foreign countries still exist; a large quantity of core devices had to rely on imports so as to guarantee the products quality.


To Buy A Copy Of This Report Visit :  http://www.marketresearchreports.biz/analysis/172014


The survey of Huidian Research shows that since 2008, with the widening of the application areas, HVDC power supply showed a rapid growth rate; the average annual growth rate was higher than 60%. Impacted by the macro environment in 2012, the growth speed was slowed down; the sales volume was 160,000 units, up 33% YoY; the sales revenue was CNY 1.8 billion, up 38% YoY. Because the quality of the domestic core devices is relatively poor, a large number of products are imported from foreign counties; the imported products account for about 1/3 of the market share currently. 

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Wednesday 31 July 2013

Latest Release On Publicis Omnicom Group vs. Google, Facebook, and others in Digital Advertising

The global advertising market is expected to reach approximately $505 B in 2013, representing a 3.5% growth rate. Digital advertising is the fastest growing segment within advertising, and within that segment, mobile is the fastest growing segment of Internet advertising with a projected 67% growth rate.


The merger of advertising giants would have more than 130,000 employees and will represent the number one advertisement firm with Omincom $14.2 B and Publicis $8.8, the combined revenue of $23B based on 2012 numbers. This surpasses the currently largest revenue producer WPP with $15.95B. Coming in at a current fourth place is Interpublic Group at $6.96B.

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This research evaluates the proposed merger between Omnicom and Publicis including challenges, synergies, market opportunities, and recommendations for the combined company as it seeks to leverage its assets to obtain a greater stake in the digital advertising market. Recommendations include market focus, strategy, partnering, and acquisitions.



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