Primary author: Dr Norman Bardsley,
Bardsley Consulting
Co-author: Dr Khasha Ghaffarzadeh,
Head of Consulting, IDTechEx
To
Read The Complete Report with TOC : http://www.marketresearchreports.biz/analysis-details/oled-vs-led-lighting-2013-2023-forecasts-technologies-players
The lighting industry is a large,
global and yet fragmented market place. The fragmentation is driven both by
technology differentiation and customer need diversity. The technologies vying
for market share include incandescent lamp, compact fluorescent lamp (CFL),
halogen lamp, light-emitting diodes (LEDs) and, most recently, organic light
emitting diodes (OLED). The target markets are also very diverse, each serving
different needs and demanding different price points. These markets include
residential, architectural, hospitality, shop, industrial, office, and outdoor.
OLED and LED lighting are both
solid-state technologies and offer overlapping value propositions per market
segment. They will therefore compete directly in many instances. LED lighting
has come a long way and offers a better performance than OLEDs, and that at a
lower cost. OLED lighting will therefore only gain market success if it clearly
defines its unique selling points and carves out initial market niches.
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