The market is expected to witness a decreasing growth rate, and this study predicts it to reach around 2500 million pounds in terms of volumes, by 2019.
Due to the growing concerns over obesity and poor diet, an increasing number of American consumers are shifting towards healthier alternatives. The rising cost of raw materials such as sugar poses yet another challenge that directly impacts the cost of the production of cookies.
The cookies market in the US is expected to grow at a diminishing rate with a CAGR of 0.74% in terms of revenue and 0.47% in terms of volume during 2014-2019.
While vendors look to overcome these issues, they are keen to leverage the growing demand for breakfast ingredients and convenient food in the US.
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Vendors are working on consumers’ concerns by introducing more nutrient-based products. By including natural ingredients like grain, whole wheat, etc., vendors are taking necessary steps towards increasing their product more appealing among consumers.
Market segmentation of the cookies market in the US by distribution channels
Supermarkets and hypermarkets
Specialist stores
Independent retailers
Convenience stores
Online retailers
Others
With a share of over three-fourth of the total market size, the supermarkets and hypermarkets segment is the leading distribution channels for the US cookie market. The specialty store segment is the next major channel; it offers many brands of a particular cookie manufacturing company under one roof. Online distribution is another trend in the market which is gaining popularity among private labels and small cookie manufacturers.
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Key driver: Renewed efforts in product offerings
Even though the US market is on the verge of saturation, vendors continue to increase visibility through sustained marketing initiates. Its continued growth is on account of numerous product offerings launched by the many vendors in the market.
Vendors are investing on introducing new product categories into the market. For instance, Oreo came up with a completely new category of bacon biscuits, and similarly Belvita launched an entirely new product category of bacon biscuits that have since gained in popularity. Such innovations are playing an instrumental role in elevating their brand appeal among consumers.
Segmentation of the cookie market in the US by product type
Chocolate based cookies
Butter based cookies
Cream filled cookies
Wafer biscuits
Plain cookies
American cookies
The chocolate based cookies segment accounts for the largest share of the cookie market in the US. Though chocolate chip cookies are a popular choice in the US, the emergence of nutrition based cookies is expected to intensify competition in the years to come. This segment is followed by butter based and cream filled cookies.
Competitive landscape of the cookies market in the US
Leading companies in the cookies market in the US are-
Kellogg
Campbell Soup
Mondelez
Others
Mondelez, well known for launching new brands and product types, leads the market with the majority share. Small players and private labels in the market also constitute a significantly large group who have intensified the competition by delivering economically priced quality products.
The other prominent vendors in the market are Great American Cookies, Girl Scout Cookies, ARYZTA’s Oits, Cncle Chip’s, Sugar Bowl Bakery, Biscoff Cookies, Dawn Food Products, Wal-Mart, Target, Panorama Bakery, Chestnut Bakery, City baking Co., Mayfield Bakery, BakeMark, Petrossian, CSM Bakery, House of Polvoron, Joseph’s Lite, and McKee Foods.
Marker shares of leading cookie companies:
Other sections of the report include an analysis of the following
Key drivers, challenges, and trends and their impact on the cookie market in the US
Five forces analysis of the cookie market in the US
SWOT analysis of the leading companies in the cookie market in the US
Catalyst for the launching of new cookies in the market
Market shares of the many distribution channels for the cookie market in the US
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