US Black Consumers Attitudes toward Advertising Market Analysis, Size, Share, Growth, Trends and Forecast 2014

Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a sincere commitment and understand the cultural nuances. For now, marketers may not feel the pinch, but what are the long-term effects?

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The US Black population
The consumer
General attitudes toward advertising
Figure 1: Attitudes and receptivity to targeted advertising, by generation, May 2014
Figure 2: Attitudes and receptivity to targeted advertising, by generation, May 2014
Effectiveness of media on the purchase funnel
Figure 3: Effectiveness of TV ads, sponsorships, billboards, magazine ads, and direct mail/circulars, May 2014
Effective advertising styles
Figure 4: Reactions toward different types of ad styles, May 2014
Impact of television ads on the purchase funnel
Receptivity to brand integration and movie theater ads
Receptivity to radio ads
Receptivity to print ads
Receptivity to outdoor ads
Receptivity to online ads
Effectiveness of sponsorships
Receptivity to mobile ads
Effectiveness of social media advertising
Industry leaders
What we think

Issues and Insights

Is targeted advertising still relevant?
The issues
The implications
Which advertising media are most effective at reaching Black consumers?
The issues
The implications
What will marketers need to do to attract Black Millennials and men?
The issues
The implications

Trend Application

Mintel Trend: The Real Thing
Mintel Trend: Moral Brands
Figure 5: Converse – “Highways Color Reclaim,” 2013
Mintel Futures: Generation Next

Profile of the US Black Population

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Passive Optical Components Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020

Passive components are the foundation stone of optical network systems. Most of these components such as optical cables, optical power splitters, optical couplers, optical encoders, optical connectors, patch cords and pigtails, optical amplifiers, fixed and variable attenuators, optical transceivers, optical circulators, optical filters, wavelength division multiplexers/de-multiplexers and others can now be found in use in the current data networks and FTTH applications. The key players in this market are continually focusing on designing, developing and manufacturing of innovative and customized solutions that comply with international standards and meet the ever increasing demands of passive optical networks (PON) for the highest optical and mechanical specifications.


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This market research study analyzes the passive optical components market on a global level, and provides estimates in terms of revenue (USD billion) from 2014 to 2020. It recognizes the drivers and restraints affecting the industry and analyzes their impact over the forecast period. Moreover, it identifies the significant opportunities for market growth in the coming years.

The report segments the market on the basis of geography into North America, Europe, Asia-Pacific (APAC), and Rest of the World (RoW), estimated in terms of revenue (USD billion). In addition, the report segments the market based on components into optical cables, optical power splitters, optical couplers, optical encoders, optical connectors, patch cords and pigtails, optical amplifiers, fixed and variable attenuators, optical transceivers, optical circulators, optical filters, wavelength division multiplexers/de-multiplexers and others. Based on applications, these are further segmented into interoffice, fiber in the loop (FITL), loop feeder, synchronous optical network (SONET), hybrid fiber-coaxial cable (HFC) and synchronous digital hierarchy (SDH) systems. All these segments have also been estimated on the basis of geography in terms of revenue (USD billion).

For better understanding of the passive optical components market, we have given a detailed analysis of the value chain. A detailed Porter’s five forces analysis has been given for a better understanding of the intensity of the competition present in the market. Furthermore, the study comprises a market attractiveness analysis, where the applications are benchmarked based on their market scope, growth rate and general attractiveness.

The report provides company market share analysis of various industry participants. Key players have also been profiled on the basis of company overview, financial overview, business strategies, SWOT analysis, and recent developments in the field of passive optical components. Major market participants profiled in this report include Alliance Fiber Optic Products Inc., OPTOKON, Qualcomm Atheros, and JDSU among others.

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LCD TV Panel Development Market Analysis, Size, Share, Growth, Issues, Trends and Forecast 2014

Application of large-area LCD panels includes notebook PCs, LCD monitors, and LCD TVs. It is expected that LCD TVs will be the only end-user products managing to have a slight growth in 2014. LCD TVs also play a crucial role in panel makers' capacity utilization and shipment surface area, taking up over 75% of the shipment area. Due to this reason, LCD panel makers have been eager to establish a strong foothold in the LCD TV market. This report profiles four major product trends observed in the LCD TV industry, including new screen sizes, large-screen TVs, UHD LCD TVs, and curved-screen TVs, together with panel makers' product strategies.

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Table of Contents

1. Taiwanese & Korean Vendors Take the Lead in Developing Models with New Screen Sizes
1.1 Higher Utilization of Glass Substrate to Facilitate Development of New Screen Sizes
1.2 Growing Competition between Models with Various Sizes
1.2.1 Strategic Group 1: 39" to 43" Models
1.2.2 Strategic Group 2: 46" to 50" Models
1.2.3 Strategic Group 3: 55" to 65" Models

2. Large-screen TVs Continue to Help Uphold Panel Makers' Capacity Utilization
2.1 Panel Makers in Pursuit of Higher Shipment Area
2.2 Average Panel Size Continues to Expand

3. Larger UHD Panels are Available at Lower Prices
3.1 Korean Vendors' Low-Cost RGBW UHD Panels to Spur Shipments
3.1.1 Various RGBW UHD Panels: Green, G+
3.1.2 RGBW UHD Panels Have Cost Advantages but Inferior Picture Quality
4. Curved TVs are Just a Marketing Gimmick
4.1 Curved TVs Feature Ergonomic Designs
4.2 Curved Panels Mainly Adopted by High-end LCD TVs
5. Conclusion

Appendix
List of Companies


List of Tables

Table 1 Maximum Number of Panels Cut from a Mother Glass Substrate with Various Technology
Table 2 Average Shipment Surface Area of LCD TV Panels, 2011 - 2014
Table 3 Comparison between RGB and RGBW Panel Specifications


List of Figures

Figure 1 LCD TV Panel Strategic Groups
Figure 2 LCD TV Panel Shipment Volume and Surface Area, 2011 - 2014
Figure 3 Panel Makers' Shipment Share of UHD Panels by Country, 2013 - 2014
Figure 4 Panel Makers' UHD Product Planning, 2013 - 2014
Figure 5 Comparison between Curved-screen and Flat-screen TVs


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Global Breast Cancer Market Analysis, Size, Share, Growth, Trends and Forecast 2014

Breast cancer is the most frequently diagnosed cancer and the leading cause of cancer death in women. Breast cancer knows no boundaries be it age, gender, socioeconomic status or geographic location. The most common risk factors for breast cancer are being female and growing older.


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In the past few years, the cases of breast cancer have increased tremendously in regions like the US and the Europe. The breast cancer market is driven by various factors like aging population in women, obesity and diabetes, hormonal factors, race and ethnicity and family history. A major trend which will probably remain eternally in the breast cancer treatment industry is the fact that novel and innovative technologies and pharmaceutical molecules are always under development. Challenges associated with breast cancer are like costs of treatment, regulatory measures and adverse effects of the treatment on patients.

The market for breast cancer drugs represents an area of potential opportunity in both developed and developing countries. Due to effectiveness and advancements in technology, a large number of companies are focusing to develop innovative breast cancer drugs. Further, the companies are forming alliances and agreements to develop effective treatment methods for breast cancer.

The present report provides a comprehensive analysis of the global breast cancer diagnosis and treatment market with focus on regions like the US, India, China and Brazil. Furthermore, market dynamics such as the industry trends and development, the underlying growth drivers and major issues faced by the industry are elicited. On the contention front, the market is personified by the intense competition in terms of research and development of novel therapeutic molecules. The leading players operating in the industry include Hologic, Johnson and Johnson, Siemens AG, Roche and Novartis which are also profiled in this report.


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Chinese Smartphone Market Market Analysis, Size, Share, Growth, Trends and Forecast 2014

As of the first quarter of 2014, Chinese mobile phone users totaled around 1.25 billion and user adoption of 3G and 4G combined reached around 37%. Sales volume of smartphones in China arrived at 95.6 million units in the same quarter. Samsung and Apple both saw significant growth in market share. As for Chinese brands, Xiaomi was the best performer. This report examines the development of the Chinese smartphone market during the first and second quarter of 2014 from the perspectives of telecom operators and branded vendors.


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Table of Contents

1. Development of the Chinese Mobile Communications Market
1.1 China Mobile
1.2 China Telecom
1.3 China Unicom

2. Development of the Chinese Smartphone Market
2.1 Samsung
2.2 Apple
2.3 Lenovo
2.4 Huawei
2.5 HTC
2.6 Xiaomi

3. Development of Major Chinese Smartphone Vendors

Appendix
Glossary of Terms
List of Companies

List of Tables
Table 1 New Smartphones Launched by Chinese Leading Branded Vendors in 2Q 2014


List of Figures

Figure 1 Accumulated Subscriber Base of China Mobile, China Unicom, China Telecom, 1Q 2012 - 1Q 2014
Figure 2 Accumulated 3G/4G Subscriber Base of China Mobile, China Unicom, China Telecom, 1Q 2012 - 1Q 2014
Figure 3 China's Smartphone Market Volume, 1Q 2013 - 1Q 2014
Figure 4 Chinese Smartphone Market Volume by Branded Vendor, 1Q 2013 – 1Q 2014

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Chinese Home Appliance Industry and Market Analysis, Size, Share, Growth, Trends and Forecast 2014

Continuously affected by the withdrawal of government policies, sales volumes of almost all home appliances in the Chinese market from January to June 2014 declined year-on-year except air conditioner which still managed to keep steady growth compared to the same period of 2013, according to statistics by China's MIIT (Ministry of Industry and Information Technology). As a result, China's Ministry of Commerce estimated that Chinese home appliance sales volume grew 5.3% year-on-year from January to June 2014, with April-May and May-June sales increased by 7.4% and 7.8%, respectively.

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Among other home appliances, LCD TV sales volume suffered the steepest decline rate at 11.3% compared to the same period last year. Despite the modest sales growth in the first half of 2014, white goods still outperformed brown goods, bolstered mainly by companies selling mainly white goods such as Gree, Midea, and Haier who saw growth in sales in the first half of 2014.


Table of Contents

Chinese Home Appliance Shipment Volume, June 2013 - June 2014
Chinese Home Appliance Sales Volume, June 2013 - June 2014
Chinese Washing Machine Sales Volume Ranking, September 2013 - June 2014
Chinese Refrigerator Sales Volume Ranking, September 2013 - June 2014
Chinese Air Conditioner Sales Volume Ranking, September 2013 - June 2014
Chinese TV Sales Volume Ranking, September 2013 - June 2014
Chinese Washing Machine Product Sales Volume Ranking by Model, June 2014
Chinese Refrigerator Product Sales Volume Ranking by Model, June 2014
Chinese Air Conditioner Product Sales Volume Ranking by Model, June 2014
Chinese TV Product Sales Volume Ranking by Model, June 2014
Chinese Home Appliance Export Volume and Value, May 2014
Chinese Home Appliance Import Volume and Value, May 2014
Research Scope & Definitions

List of Tables

List of Figures


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China Automobile Seals Supporting Market Analysis, Size, Share, Growth, Trends and Forecast 2014-2017

According to China Automobile Seals Supporting Report, 2014-2017 by SinoMarketInsight, it is expected that, stimulated by the expanded auto-making capacity, automobile weatherstrip will experience sustained growth in production over the next few years, and the demand for automobile weatherstrip will hit 1.381 billion meters by 2017.

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Tightness is an important indicator to measure complete automobile quality, and seals are one of the most widely used parts in automobile. The excellent durability and longer service life of automobile weatherstrip makes a relatively small after-sales maintenance market, and the demand is mainly concentrated in complete automobile supporting field. In 2013, China’s demand for automobile seals was 995 million meters, up 14.8% from a year earlier.

Regarding the competitive landscape of the market, automobile weatherstrip is analogous to overall auto parts pattern in China. Local Chinese automobile weatherstrip companies support mainly homegrown brands and low-emission models, while most joint-venture brands and high-end auto models prefer weatherstrips from large multinational auto parts companies.

In 2013, China's domestic seals companies held about 44% market share, with the remaining 56% or so occupied by joint ventures or foreign companies. As of 2013, 20-30 wholly foreign owned enterprises, Chinese-foreign joint ventures and local Chinese companies took up over 90% of automobile weatherstrip market in China.

In 2013, major automobile seals suppliers in China included Huayu-Cooper Standard Sealing Systems Co., Ltd, Beijing Wanyuan-Henniges Sealing Systems Co., Ltd., Kinugawa Rubber and Plastic Guangzhou Co., Ltd., Shanghai Nishikawa Sealing System Co., Ltd., Tianjin Star Light Rubber and Plastic Co., Ltd., and Hwaseung Automotive Parts (Taicang) Co., Ltd.; major local companies were AVIC Guizhou Guihang Automotive Components Co., Ltd., Jianxin Zhao’s Group Corp. and Chongqing Jiaxuan Automobile Sealings Co., Ltd.

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