Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a sincere commitment and understand the cultural nuances. For now, marketers may not feel the pinch, but what are the long-term effects?
To view the table of contents for this market research report please visit : http://www.researchmoz.us/black-consumers-attitudes-toward-advertising-us-july-2014-report.html
Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The US Black population
The consumer
General attitudes toward advertising
Figure 1: Attitudes and receptivity to targeted advertising, by generation, May 2014
Figure 2: Attitudes and receptivity to targeted advertising, by generation, May 2014
Effectiveness of media on the purchase funnel
Figure 3: Effectiveness of TV ads, sponsorships, billboards, magazine ads, and direct mail/circulars, May 2014
Effective advertising styles
Figure 4: Reactions toward different types of ad styles, May 2014
Impact of television ads on the purchase funnel
Receptivity to brand integration and movie theater ads
Receptivity to radio ads
Receptivity to print ads
Receptivity to outdoor ads
Receptivity to online ads
Effectiveness of sponsorships
Receptivity to mobile ads
Effectiveness of social media advertising
Industry leaders
What we think
Issues and Insights
Is targeted advertising still relevant?
The issues
The implications
Which advertising media are most effective at reaching Black consumers?
The issues
The implications
What will marketers need to do to attract Black Millennials and men?
The issues
The implications
Trend Application
Mintel Trend: The Real Thing
Mintel Trend: Moral Brands
Figure 5: Converse – “Highways Color Reclaim,” 2013
Mintel Futures: Generation Next
Profile of the US Black Population
View More Market Research Reports : http://www.researchmoz.us/apparel-market-reports-149.html
About ResearchMoz
ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.
Contact US:
For More Information Kindly Contact:
Email: sales@researchmoz.us
Website @ http://www.researchmoz.us/
Blog: http://mresearchreports.blogspot.com/
Get More Market Research Report : https://www.linkedin.com/today/author/227772465
To view the table of contents for this market research report please visit : http://www.researchmoz.us/black-consumers-attitudes-toward-advertising-us-july-2014-report.html
Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The US Black population
The consumer
General attitudes toward advertising
Figure 1: Attitudes and receptivity to targeted advertising, by generation, May 2014
Figure 2: Attitudes and receptivity to targeted advertising, by generation, May 2014
Effectiveness of media on the purchase funnel
Figure 3: Effectiveness of TV ads, sponsorships, billboards, magazine ads, and direct mail/circulars, May 2014
Effective advertising styles
Figure 4: Reactions toward different types of ad styles, May 2014
Impact of television ads on the purchase funnel
Receptivity to brand integration and movie theater ads
Receptivity to radio ads
Receptivity to print ads
Receptivity to outdoor ads
Receptivity to online ads
Effectiveness of sponsorships
Receptivity to mobile ads
Effectiveness of social media advertising
Industry leaders
What we think
Issues and Insights
Is targeted advertising still relevant?
The issues
The implications
Which advertising media are most effective at reaching Black consumers?
The issues
The implications
What will marketers need to do to attract Black Millennials and men?
The issues
The implications
Trend Application
Mintel Trend: The Real Thing
Mintel Trend: Moral Brands
Figure 5: Converse – “Highways Color Reclaim,” 2013
Mintel Futures: Generation Next
Profile of the US Black Population
View More Market Research Reports : http://www.researchmoz.us/apparel-market-reports-149.html
About ResearchMoz
ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.
Contact US:
For More Information Kindly Contact:
Email: sales@researchmoz.us
Website @ http://www.researchmoz.us/
Blog: http://mresearchreports.blogspot.com/
Get More Market Research Report : https://www.linkedin.com/today/author/227772465
No comments:
Post a Comment