To sustain the growth, brands need to go beyond using vitamin enriched drinks as the only way to convey a healthy image for sports and energy drinks. Consumers’ concern over negative ingredients suggests there is potential demand for more products with natural ingredients, reduced calorie and are free from additives.
Table of Content
Introduction
Definition
Methodology
Abbreviations
Executive Summary
The market
Figure 1: Retail volume sales of sports drinks in China, 2009-19
Figure 2: Retail value sales of sports drinks in China, 2009-19
Figure 3: Retail volume sales of energy drinks in China, 2009-19
Figure 4: Retail value sales of energy drinks in China, 2009-19
Companies and brands
Figure 5: Leading sports drinks companies, % market share, by volume, 2013
Figure 6: Leading energy drinks companies, % market share, by volume, 2013
The consumer
Frequency of consumption
Figure 7: Frequency of drinking sports and energy drinks, April 2014
Reasons of rejection
Figure 8: Reasons for rejecting sports and energy drinks, April 2014
Consumption occasions
Figure 9: Occasions of drinking sports and energy drinks, by sub-category, April 2014
Purchase locations
Figure 10: Locations of purchasing sports and energy drinks, April 2014
Key purchasing factors
Figure 11: Most important factors to purchase sports and energy drinks, April 2014
Attitudes towards sports and energy drinks
Figure 12: Agreement with sports and energy drinks statements, April 2014
Key issues
Is vitamin drink positioning enough to convey the healthy image?
Why should brands talk to light users?
What can brands do to expand the usage occasion?
What flavour innovations can excite the market?
What we think
To view the table of contents for this market research report please visit : http://www.researchmoz.us/sports-and-energy-drinks-china-july-2014-report.html
Issues and Insights
Is vitamin drink positioning enough to convey the healthy image?
The facts
The implications
Figure 13: Health claims for sports and energy drinks by country, 2011-14
Figure 14: New sports and energy drinks with naturalness claims, UK, Germany and Spain, 2014
Why should brands also talk to light users?
The facts
The implications
Figure 15: New energy drinks targeting women, US and Japan, spring 2014
What can brands do to expand the usage occasion?
The facts
The implications
Figure 16: Sports and energy drinks launched for different occasions, Japan and Korea, 2011-13
What flavour innovations can excite the market?
The facts
The implications
Figure 17: New product launches in drinks markets, by flavour category, China July 2013-June 2014
Trend Applications
Allow maximum self-expression
A drink to celebrate women
Bring back the senses
Market Size and Forecast
Key points
Market size
Figure 18: Retail volume and value of China’s sports and energy drinks market, 2009-14
How China is different from other markets
Figure 19: Retail volume consumption per capita of sports and energy drinks, by country, 2014
Figure 20: Top soft drinks market by retail value, Australia, China, Japan, UK and US, 2013
Figure 21: Segment importance in sports and energy drinks, China and UK, 2013
Encouraging performance in the last few years
Figure 22: Retail value sales and share of importance in soft drinks, by category, China, 2010 versus 2013
Market forecast
Figure 23: Retail volume sales of sports drinks in China, 2009-19
Figure 24: Retail value sales of sports drinks in China, 2009-19
Figure 25: Retail volume sales of energy drinks in China, 2009-19
Figure 26: Retail value sales of energy drinks in China, 2009-19
Forecast methodology
Market drivers
Market barriers
Market Share
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Table of Content
Introduction
Definition
Methodology
Abbreviations
Executive Summary
The market
Figure 1: Retail volume sales of sports drinks in China, 2009-19
Figure 2: Retail value sales of sports drinks in China, 2009-19
Figure 3: Retail volume sales of energy drinks in China, 2009-19
Figure 4: Retail value sales of energy drinks in China, 2009-19
Companies and brands
Figure 5: Leading sports drinks companies, % market share, by volume, 2013
Figure 6: Leading energy drinks companies, % market share, by volume, 2013
The consumer
Frequency of consumption
Figure 7: Frequency of drinking sports and energy drinks, April 2014
Reasons of rejection
Figure 8: Reasons for rejecting sports and energy drinks, April 2014
Consumption occasions
Figure 9: Occasions of drinking sports and energy drinks, by sub-category, April 2014
Purchase locations
Figure 10: Locations of purchasing sports and energy drinks, April 2014
Key purchasing factors
Figure 11: Most important factors to purchase sports and energy drinks, April 2014
Attitudes towards sports and energy drinks
Figure 12: Agreement with sports and energy drinks statements, April 2014
Key issues
Is vitamin drink positioning enough to convey the healthy image?
Why should brands talk to light users?
What can brands do to expand the usage occasion?
What flavour innovations can excite the market?
What we think
To view the table of contents for this market research report please visit : http://www.researchmoz.us/sports-and-energy-drinks-china-july-2014-report.html
Issues and Insights
Is vitamin drink positioning enough to convey the healthy image?
The facts
The implications
Figure 13: Health claims for sports and energy drinks by country, 2011-14
Figure 14: New sports and energy drinks with naturalness claims, UK, Germany and Spain, 2014
Why should brands also talk to light users?
The facts
The implications
Figure 15: New energy drinks targeting women, US and Japan, spring 2014
What can brands do to expand the usage occasion?
The facts
The implications
Figure 16: Sports and energy drinks launched for different occasions, Japan and Korea, 2011-13
What flavour innovations can excite the market?
The facts
The implications
Figure 17: New product launches in drinks markets, by flavour category, China July 2013-June 2014
Trend Applications
Allow maximum self-expression
A drink to celebrate women
Bring back the senses
Market Size and Forecast
Key points
Market size
Figure 18: Retail volume and value of China’s sports and energy drinks market, 2009-14
How China is different from other markets
Figure 19: Retail volume consumption per capita of sports and energy drinks, by country, 2014
Figure 20: Top soft drinks market by retail value, Australia, China, Japan, UK and US, 2013
Figure 21: Segment importance in sports and energy drinks, China and UK, 2013
Encouraging performance in the last few years
Figure 22: Retail value sales and share of importance in soft drinks, by category, China, 2010 versus 2013
Market forecast
Figure 23: Retail volume sales of sports drinks in China, 2009-19
Figure 24: Retail value sales of sports drinks in China, 2009-19
Figure 25: Retail volume sales of energy drinks in China, 2009-19
Figure 26: Retail value sales of energy drinks in China, 2009-19
Forecast methodology
Market drivers
Market barriers
Market Share
View More Market Research Reports : http://www.researchmoz.us/non-alcoholic-drinks-market-reports-174.html
About ResearchMoz
ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.
Contact US:
For More Information Kindly Contact:
Email: sales@researchmoz.us
Website @ http://www.researchmoz.us/
Blog: http://mresearchreports.blogspot.com/
Get More Market Research Report : https://www.linkedin.com/today/author/227772465
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