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Wednesday 6 August 2014

US Pet Food Market Analysis, Size, Share, Growth, Trends and Forecast 2014

While pet ownership is down, this has not deterred pet owners from continuing to view their pets as family members, and treating them accordingly. The humanization of pets and their dietary needs continues unchecked, as pet food resembles more and more that which one would find on the grocery store shelves for people.


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Table of Content

Introduction

Definition
Abbreviations and terms
Abbreviations
Terms

Executive Summary

Overview
Pet food sales are estimated to reach $20.9 billion in 2014, up 12% by 2019
Figure 1: Total US sales and fan chart forecast of pet food market, at current prices, 2009-19
Key players
The retail channel
Other retails have the largest percentage of sales at $15.2 billion in 2014
Figure 2: Total US retail sales of pet food, by channel, at current prices, 2014
The consumer
Pet universe
Figure 3: Breakdown of pet ownership in the US
More people are dog owners than cat or other types of pet owners
Figure 4: Types of pets owned, March 2014
Dog food leading pet food segment but other pet food growing faster since 2012
Figure 5: Total U.S. retail sales of pet food, by segment, at current prices, 2012 and 2014
Pet food is most likely to be purchased at Walmart
Figure 6: Where pet food is purchased, March 2014
Pet owners rely on pet food package labelling for purchase decisions
Figure 7: Sources of information regarding pet food, March 2014
Majority of pet owners spend more than 7 hours per week on pet-specific activities
Figure 8: Amount of time each week spent with pets, March 2014
Feeding and playing are most common pet/pet-parent activities
Figure 9: Weekly activities with pets, March 2014
Respondents view their pets as family members
Figure 10: Statements on pets and pet owners, March 2014
What we think

Issues and Insights

How far will the humanizing trend go?
Insight: Pet food brands should look to people food for new product development
Can organic pet food grow to live up to its media exposure?
Insight: Pet parents seeking the best food are discovering organic through smaller brands
How will the human focus on health and wellbeing impact pet food?
Insight: Manufacturers who develop weight-management pet food with people-food attributes can appeal to pet parents

Trend Application

Trend: Prove It
Trend: Edutainment
Trend: Factory Fear

Market Size

Key points
Pet food sales estimated to reach $20.8 billion in 2014
Sales and forecast of the pet food market
Figure 11: Total U.S. sales and forecast of the pet food market, at current prices, 2009-19
Figure 12: Total US sales and forecast of the pet food market, at inflation-adjusted prices, 2009-19
Fan chart forecast
Figure 13: Total US sales and fan chart forecast of pet food market, at current prices, 2009-19

Market Drivers

Percentage of households with children is on the decline
Figure 14: US households, 2002-2012
Figure 15: Total US households, by presence of children, 2003-13
Baby Boomers fuel some pet ownership growth
Figure 16: U.S. household population by age, 2009-19
Employment and wage disparity impacts pet ownership
Figure 17: Median household income in US in inflation-adjusted dollars, 2001-11
Figure 18: Annual costs to own a pet, by expense type

Segment Performance

Key points
Dog food remains the largest pet food segment
Sales of pet food, by segment
Figure 19: Sales of pet food market, segmented by type, 2012-14

Segment Performance – Dog Food

Key points
Dog food sales driven by more expensive moist food
Sales and forecast of dog food segment
Figure 20: U.S. sales and forecast of total dog food segment, at current prices, 2009-19
Share of dog food by form
Figure 21: Share of total dog food sales, by form, 2009-14

Segment Performance – Cat Food

Key points
Cat food sales also driven by humanization and innovation
Sales and forecast of cat food segment
Figure 22: Total US sales and forecast of cat food segment, at current prices, 2009-19
Sales and forecast of cat food segment
Figure 23: Share of total cat food sales, by form, 2009-14

Segment Performance – Other Pets

Key points
As ownership of other pets has rebounded, so have sales of other pet food
Sales and forecast of other food segment
Figure 24: Total U.S. sales and forecast of other pet food segment, at current prices, 2009-19

Retail Channels


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