People often categorize mobile
marketing within a large bucket of things that include mobile customer
relationship management, mobile search, mobile entertainment and
personalization, mobile couponing, and mobile advertising. We define each
here to create a reference regarding the relationship of each to mobile
marketing.
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Mobile advertising will steadily
morph to other devices, including tablet devices, network computers, e-readers,
and cloud computers. Testing of ads for compatibility on devices other
than phones is highly recommended before committing to purchase an ad. Mind
Commerce recommends including mobile as an integral part of a cross-media
marketing strategy that builds upon current branding successes from television,
online, print and radio.
Target Audience:
- Traditional media outlets
- Mobile network operators
- Mobile platform developers
- Mobile advertising networks
- Marketing and advertising agencies
- Smartphone and tablet manufacturers
- Mobile search and content aggregator
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