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Tuesday 2 July 2013

Hispanic Consumers Share of Wallet - US - June 2013 Available Through MarketResearchReports.biz

Hispanics have cut back their spending since the last recession, but are still treating themselves to a certain extent. They are also very reluctant to use any kind of debt to pay for things—preferring to pay cash instead.




Table of Content

Scope and Themes
What you need to know
Definition
Data sources
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms

Executive Summary
Hispanic purchasing power growth rate significantly higher than others
Figure 1: Purchasing power, by race/Hispanic origin, 1990-2017
Hispanics are more cautious post-recession, sacrifices and trade-offs are made
Figure 2: Average annual expenditures by Hispanic consumer units, by category, 2003-11, in current dollars
Household expenditures are expected to remain the same
Figure 3: Spending on household essentials in the next 30 days, by race/Hispanic origin, October 2011-November 2012
Clothing expenditures likely to decline with increases in transportation costs
Figure 4: Changes in household spending year over year, January 2013
Men plan to have more fun while women focus on necessities
Figure 5: Changes in household spending year over year—spending more, by gender and household income, January 2013
A small percentage report they are struggling or in trouble financially
Figure 6: Changes in financial situation year over year, by languages spoken in home, January 2013
What we think

Issues in the Market
Is a rise in costs negatively impacting the financial health of Hispanic consumers, and how does this compare to 2010?
Figure 7: Average annual expenditures, Hispanic households, by expenditure category, 2010-11
Are Hispanic consumers improving in their ability to build their savings accounts compared to 2010? Does this present an opportunity for financial institutions to promote ways to save to Hispanics?
Figure 8: Changes in spending and savings habits of the Hispanic household, January 2010 and January 2013
Figure 9: Hispanics’ attitudes toward personal finances, October 2011-November 2012
Are Hispanics spending more or less on big-ticket items compared to 2010, and how should retailers react/respond to this trend?
Figure 10: Likelihood of making a big-ticket or medium-ticket purchase in the next 30 days, by race/Hispanic origin, October 2011-November 2012



Inspire Insights
Trend: Prepare for the Worst
Figure 11: Financial situation versus year prior, by race/Hispanic origin, October 2011-November 2012
Trend: Extend My Brand
Futures Trend: Generation Next


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