With aggregate new product launches
declining, flavour innovations similar to those seen in the cider category
provide the drinks companies serving the Irish wine industry with an
opportunity to breathe fresh life into a declining market and create
potentially lucrative new revenue streams.
To
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Table of Content
Introduction
Key themes of the report
Definition
Data sources
Abbreviations
Executive Summary
The market
Figure 1: Total wine sales, by
volume, IoI, NI and RoI, 2008-18
Forecast
Figure 2: Total wine sales, by
value, IoI, NI and RoI, 2008-18
Market factors
Taxation on wine increases in NI and
RoI
Poor harvests negatively impacting
global wine prices
Increased cost of living an issue
for Irish consumers
Alcohol a key component of in-home
gatherings
Alcohol taking a toll on Irish
health
Companies, brands and innovations
The consumer
Supermarkets a key channel for
purchasing wine
Figure 3: Consumers who have bought
wine in the last six months and where it was purchased, NI and RoI, May 2013
Grape type most important factor
when purchasing wine
Figure 4: Factors considered to be
important when buying wine, NI and RoI, May 2013
Well-known brands trusted to provide
a consistently good product
Figure 5: Agreement with statements
relating to wine, NI and RoI, May 2013
What we think
Issues in the Market
Where are Irish consumers purchasing
wine?
What is the size of the wine
industry in Ireland?
What impact will the changes to the
legislation regarding alcohol have on the wine industry?
Who are the key distributors in the
wine industry in Ireland?
What are the alternatives to
consuming wine?
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