Times have changed for the pub
industry and publicans should be carefully working out how to tailor their
food menus, for example by using local ingredients and tiering prices, to
their customers to stave off competition from other pubs and restaurants.
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Table of Content
Introduction
Definition
Abbreviations
Executive Summary
The market
Figure 1: Forecast for UK pub
industry revenues, 2008-18
Figure 2: Structure of the UK pub
industry, by ownership/tenancy type, 1992-2012
Market factors
Declining alcohol consumption plays
a part in fall in pub visits
The pressure of rising costs
Consumer confidence bounces back
Population changes will have an
impact…
…as will external factors
Companies, brands and innovation
The consumer
One in five adults drink in pubs
weekly
Figure 3: Frequency of visiting
pubs/bars to drink and eat in, February 2014
Quality of food and service are
most important factors for pub visits
Figure 4: Important factors during
pub visits – Any mention of importance, February 2014
Some 46% of pub visitors think it
is important for pubs to offer high-quality food
Figure 5: Attitudes towards pubs,
February 2014
Recommendations key for pubs
Figure 6: Engagement with pubs
outside visiting, February 2014
What we think
Issues and Insights
The rejuvenation and importance of
‘pub grub’
The facts
The implications
Live sports on TV are a ‘nice to
have’ rather than a ‘must have’
The facts
The implications
Pubs also need to tap into the
family market
The facts
The implications
Many pubs that have survived are
well placed to now thrive
The facts
The implications
Trend Application
Trend: Locavore
Trend: Access All Areas
Mintel Futures: Old Gold
Internal Market Environment
Key points
Alcohol consumption and pub visits
in decline
Figure 7: Trends in UK per capita
consumption of 100% alcohol, 2000-12
Figure 8: Volume trends in the
sales of beer, by channel, 2008-13
Figure 9: Index of price of beer
and wine in the on- and off-trade, 2007-13
Good news from the government
Figure 10: UK excise duty rates for
selected alcoholic drinks, 2003-14
Alcohol minimum pricing plans
shelved in England and Wales
The pub industry continues to
shrink
Figure 11: Net number of pub
closures, December 2007-December 2013
The tenant/pubco relationship looks
set to change
Business rates are also an issue
Figure 12: Trends in the average
rateable value of pubs in England and Wales, 2005 and 2013
Times of change for late-night
drinkers?
Best Bar None
National Pubwatch
Purple Flag
Business Improvement Districts
Local Alcohol Action Areas
Bills, bills, bills
Figure 13: Trends in utility prices
paid by non-domestic consumers (including the climate change levy), 2008-13
The majority of pubs continue to
show live sport
Broader Market Environment
Key points
Consumer confidence bounces back
Figure 14: Consumer Confidence
Index, monthly, January 2007-March 2014
Health considerations play a part
in drinking habits
Pubs and the smoking ban
Figure 15: Attitudes towards
smoking in pubs/bars, June 2013
An ageing population needs
consideration
Figure 16: Projected trends in the
age structure of the UK population, 2013-18
C2DEs could hold the key to growth
Figure 17: Projected changes in the
socio-economic structure of the UK adult population, 2013-18
The weather influences pub visits…
Figure 18: Hours of sunshine in the
UK, by month, 2008-14
…as could the World Cup
Competitive Context
Key points
Pubs/bars prove to be resilient
Figure 19: Value of the UK leisure*
industry, by segment, 2013
Value sales growth hides a mixed
volume performance in alcoholic drinks
Figure 20: Value sales of selected
alcoholic drink categories, 2008-13
Strengths and Weaknesses
Strengths
Weaknesses
Who’s Innovating?
Key points
Coverage
Driving value for customers…
…to driving quality
Drink-driving remains a thorny
issue
Figure 21: Deaths from
drink-driving in Britain, 2006-12
Pubs and the community
Entertaining the masses
Market Size and Segmentation
Key points
Overall market growth masks a mixed
performance in 2013
Figure 22: UK pub industry market
size and forecast, 2008-18
Marginal value growth for alcoholic
drinks
Figure 23: UK pub industry
turnover, by segment, 2009-13
The importance of a strong food
offering
Soft drinks sales plateau
The leased/tenanted market is
struggling
Forecast
Figure 24: Forecast for UK pub
industry revenues, 2008-18
Market Share
Key points
Managed operators continue to
thrive and grow
Figure 25: Structure of the UK pub
industry, by ownership/tenancy type, 1992-2012
Figure 26: Turnover of leading pub
operators in the UK, 2011/12 and 2012/13
Figure 27: Leading pub operators in
the UK, by outlet numbers, 2012 vs 2013
Leased/tenanted venues continue to
struggle
Potential for the
freehold/independent segment to thrive
Companies and Products
Figure 28: Leading pub operators in
the UK, by outlet numbers, 2011-13
Figure 29: Business mix of leading
pub operators in the UK, 2013
Enterprise Inns
Company overview
Financial information
Figure 30: Key financial data for
Enterprise Inns PLC, 2009-13
Figure 31: Enterprise Inns PLC
turnover, by segment, 2012 and 2013
Corporate strategy and recent
developments
Marketing support
Greene King plc
Company overview
Financial information
Figure 32: Key financial data for
Greene King PLC, 2009-13
Figure 33: Greene King PLC revenue,
by segment, 2012 and 2013
Corporate strategy and recent
developments
Marketing support
JD Wetherspoon plc
Company overview
Financial information
Figure 34: Key financial data for
JD Wetherspoon Plc, 2009-13
Corporate strategy and recent
developments
Marketing support
Mitchells & Butlers plc
Company overview
Financial information
Figure 35: Key financial data for
Mitchells & Butlers Plc, 2009-13
Corporate strategy and recent
developments
Marketing support
Punch Taverns
Company overview
Financial information
Figure 36: Key financial data for
Punch Taverns PLC, 2012 and 2013
Figure 37: Punch Taverns PLC
revenue, by segment, 2012 and 2013
Corporate strategy and recent
developments
Marketing support
Spirit Pub Company
Company overview
Financial information
Figure 38: Key financial data for
Spirit Pub Company PLC, 2010-13
Figure 39: Spirit Pub Company PLC
revenue, by segment, 2012 and 2013
Corporate strategy and recent
developments
Marketing support
Brand Communication and Promotion
Key points
Advertising continues to fall
Figure 40: Total above-the-line
adspend in the UK by brewers and pubcos, 2010-13
Adspend highly fragmented and
geared towards press
Figure 41: Expenditure on
advertising, by brewers and pubcos, by channel, 2010-13
The Consumer – Frequency of
Visiting Pubs
Key points
One in five adults drink in pubs
weekly
Figure 42: Frequency of visiting pubs/bars
to drink and eat in, February 2014
Figure 43: Frequency of visiting
pubs/bars to drink in, by gender, February 2014
Three clusters of pub drinkers
Little year-on-year change in pub
usage
Figure 44: Frequency of visiting
pubs/bars to eat and drink in, February 2013 vs February 2014
The Consumer – Important Factors
During Pub Visits
Key points
Quality of food and service are
most important factors during pub visits
Figure 45: Important factors during
pub visits – Any mention of importance, February 2014
Figure 46: Most important factors
(ranked 1) during pub visits, February 2014
Is the price right?
Cleanliness of toilets and
appealing facilities seen as ‘nice to haves’
Furniture and facilities matter to
a minority
Range and entertainment can support
pubs’ appeal
Live entertainment sparks minority
interest
The Consumer – Attitudes Towards
Pubs
Key points
Summary of attitudes towards pubs
Figure 47: Attitudes towards pubs,
February 2014
The importance of food to pubs
Figure 48: Attitudes towards the
quality/appearance of pubs, February 2014
Pubs in the community
Figure 49: Attitudes towards the
positioning of pubs and visiting trends, February 2014
Children in pubs divide opinion
Interest in trying new pubs
Cost plays a part in shaping pub
visiting
Figure 50: Attitudes towards the
cost of going to pubs, February 2014
Limited interest in new
entertainment concepts
Figure 51: Attitudes towards themed
discounts and subsidised taxi service, February 2014
The Consumer – Engagement with Pubs
Key points
Recommendations key for pubs/bars
Figure 52: Engagement with pubs
outside visiting, February 2014
An up-to-date online presence is
increasingly expected
Other forms of engagement only
garner a niche response
Appendix – Broader Market
Environment
Figure 53: Attitudes towards
smoking in pubs/bars, by demographics, July 2013
Appendix – Who’s Innovating?
Figure 54: Agreement with the
statement “Pubs should be available at motorway service stations”, by
demographics, January 2014
Appendix – Market Size and Segment
Performance
Figure 55: Best- and worst-case
forecasts for the UK pub industry, by value, 2013-18
Appendix – The Consumer – Frequency
of Visiting Pubs
Figure 56: Frequency of visiting
pubs/bars to eat in, February 2014
Figure 57: Frequency of visiting
pubs/bars to drink in, February 2014
Figure 58: Highest frequencies of
visiting pubs/bars to drink in, by demographics, February 2014
Figure 59: Other frequencies of visiting
pubs/bars to drink in, by demographics, February 2014
Figure 60: Frequency of visiting
pubs/bars to drink in, by most popular attitudes towards pubs, February 2014
Figure 61: Frequency of visiting
pubs/bars to drink in, by next most popular attitudes towards pubs, February
2014
Appendix – The Consumer – Important
Factors During Pub Visits
Figure 62: Important factors during
pub visits, February 2014
Figure 63: Most popular factors
during pub visits, by demographics, February 2014
Figure 64: Next most popular
factors during pub visits, by demographics, February 2014
Figure 65: Other factors during pub
visits, by demographics, February 2014
Figure 66: Most important factors
during pub visits, February 2014
Figure 67: Most popular factors
during pub visits – Rank 1, by demographics, February 2014
Appendix – The Consumer – Attitudes
Towards Pubs
Figure 68: Attitudes towards pubs,
February 2014
Figure 69: Most popular attitudes
towards pubs, by demographics, February 2014
Figure 70: Next most popular attitudes
towards pubs, by demographics, February 2014
Figure 71: Other attitudes towards
pubs, by demographics, February 2014
Appendix – The Consumer –
Engagement with Pubs
Figure 72: Engagement with pubs
outside visits, February 2014
Figure 73: Engagement with pubs
outside visits, by demographics, February 2014
Figure 74: Engagement with pubs
outside visits, by demographics, February 2014 (continued)
Figure 75: Engagement with pubs
outside visits, by most popular frequencies of visiting pubs/bars to drink in,
February 2014
Figure 76: Engagement with pubs
outside visits, by next most popular frequencies of visiting pubs/bars to
drink in, February 2014
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