Assessment of the Indian Tea Market 2014
India is globally the second
largest tea producer and consumer. The current tea market size in India is
approximately INR 15000 crore and the industry derives its importance by
virtue of being one of the major foreign exchange earners. The fact that India
is a 100% tea-penetrated country and tea drinking is ingrained in the culture
poses consistent opportunity to players.
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While black tea still dominates the
market, green tea and other flavoured variants are fast gaining popularity in
the market. The green tea market has been witnessing 50% year on year growth
in the past couple of years and the market is currently estimated at INR 150
crores. The overall flavours market in India rests at a little above INR 1300
crore.
Why should the report be purchased?
The report ‘’ Assessment of the
Indian Tea Market 2014” highlights key drivers of and trends emerging in the
Indian Tea Market. Initiatives and performance of key players including
Hindustan Unilever, Associated British Foods, Tata Global Beverages and Wagh
Bakri tea Group has been presented. The current market scenario and future
prospects of the sector has also been examined. The report contains latest
industry leaders verbatim
Research methodology and delivery
time
Smart Research Insights has
conducted in depth secondary research to arrive at key insights. Data
collected from key public industry sources and publications has been scanned
and analyzed impartially to present a clear picture of the industry. All recent
developments which impact the sector dynamics have been captured and used to
support the research hypothesis.
The report is available as
single-site single-user license. The delivery time for the electronic version
of the report is 5 business days as each copy undergoes thorough quality check
and is updated with the most recent information available. The dispatch time
for hard copies is approximately 8 business days, as each hard copy is custom
printed for the client.
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