Tablets are now in half of homes in the UK,
despite arriving on the market in their current form just four years ago. Yet
people are still just as likely to be in the market for a new laptop, as many
remain reluctant to perform complex and work-oriented tasks on a smaller
handheld device.
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Table of Content
Introduction
Definition
Abbreviations
Executive Summary
Consumer technology
products
Ownership of consumer
technology products
Figure 1:
Household/personal ownership of consumer technology products, December 2013
and April 2014
Planned purchase or
upgrade of consumer technology products
Figure 2: Plans for
purchase or upgrade of consumer technology products in the next three months,
April 2014
Computers and
e-readers
Ownership patterns
Figure 3: Household
ownership of computers and e-readers, January 2012-April 2014
Mobile phones
Ownership patterns
Figure 4: Personal
ownership of mobile phones, January 2012-April 2014
Devices used to
access the internet
Consumers connect
using myriad devices
Figure 5: Devices
used to access the internet, April 2014, and percentage point change between
January 2013 and April 2014
Online activities
On any device
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Figure 6: Online
activities performed in the past three months, April 2014 and percentage point
change between December 2013 and April 2014
Digital advertising
Two fifths of
consumers click on digital ads
Figure 7: Digital
advertising seen and clicked on within the past three months, April 2014
Attitudes towards
digital advertising
Managing the balance
between monetisation and usability
Figure 8: Attitudes
towards digital advertising, April 2014
The internet of
things
New ‘in-home’ devices
hold most appeal
Figure 9: Interest in
new technology devices and products, April 2014
Attitudes towards
smartwatches
Some 44% of potential
smartwatch buyers interested in a trial service
Figure 10: Attitudes
towards smartwatches, April 2014
What we think
Consumer Technology
Products – Overview
Key points
Ownership of consumer
technology products
Figure 11:
Household/personal ownership of consumer technology products, December 2013
and April 2014
Planned purchase or
upgrade of consumer technology products
Figure 12: Plans for
purchase or upgrade of consumer technology products in the next three months,
April 2014
Consumer Technology
Products – Televisions
Key points
Ownership
Figure 13: Household
ownership of television sets, December 2013 and April 2014
Figure 14: Household
ownership of television sets, by television type, January 2012-April 2014
Plans for purchase or
upgrade
Figure 15: Plans for
purchase or upgrade of television sets in the next three months, April 2014
Demographic breakdown
– by gender
Women now just as
likely as men to own a smart TV
Figure 16: Household
ownership of televisions, by gender, April 2014
FIFA World Cup likely
to drive more purchases from men
Figure 17: Plans to
purchase any television in the next three months, by gender, April 2014
Demographic breakdown
– by age
A third of 25-34s now
own a smart TV
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