Hispanics have cut back their spending since the last recession, but
are still treating themselves to a certain extent. They are also very reluctant
to use any kind of debt to pay for things—preferring to pay cash instead.
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Roaming prices have confronted
criticism in recent years and are undergoing significant changes at this
present time. The European Commission has imposed regulation to the pricing of
voice roaming charges and it saw the introduction of capped wholesale and
retail voice prices for calls made within the EU on 30th August 2007, followed
by capped SMS prices in July 2009 and wholesale data prices also in 2009. with
further prices changes each year thereafter including SMS.
Roaming especially in the consumer
market is perceived complex and expensive, despite operators having moved to
attractive on-net pricing and easier-to-understand pricing structures, roaming
prices remain difficult to track and will be a challenge to keep up with the
changes.
Findings reveal that offerings have
increased through the launch of bundles and special schemes for both voice and
data services. Both voice and data calls price changes have been mainly
downward with some oeprators increasing rates to non-European destinations.
Operators continue to seek to introduce innovative offers to help for the
compensation of the potential loss in revenue from the imposed regulation.
To
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Services (both postpaid and prepaid)
and prices covered include:
- Calling back home
- Calling within a country
- Receiving a call
- Sending an SMS
- Accessing the Internet
- Details (Cost, inclusive
allowances, inside and outside the bundle) of Voice bundles
- Details (Cost, inclusive
allowances, inside and outside the bundle) of Data bundles
- Number of zones
- Relevant notes
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